Food Waste Awareness Creates Market Opportunities

Implications: As reports of the food crisis reaches fever pitch, will there be new opportunities?

Analysis: As increasing attention is paid to wasted food, there may be new opportunities in the realm of food technology.

Just as when oil prices reach new highs -- it becomes economically worthwhile to dig a little deeper for oil -- with food prices at record highs, there may be new opportunities to capitalize.

The New York Times article fails to consider how new technology may help address the issue.  For instance, genetically modified fruits and vegetables with longer shelf lives may help reduce food waste.

Consider other interventions that were not feasible when food was cheaper-- that may be worth investing in today -- especially as governments and NGO's begin to allocate more resources to the global food shortage.