Summary
Yahoo! must be very very aggressive in pulling in large and small scale entertainment partnerships in order to drive sales. Users are desperate for portals to develop compelling entertainment alternatives. Beyond search there is entertainment. Yahoo! must own entertainment. Big licenses, developing original content, becoming the thought leader in entertainment experiences on the web.
Analysis
Since the departure of Jim Molishok, Yahoo! has been stuck where everyone wants them - eroding their lead in building advertisers into their entertainment assets on the web.
Yahoo! has built the best ad programs around entertainment on the web. But they have not pushed the envelope, they have not pressed for newer bigger ideas.
Hopefully Yang will jump start Yahoo! again. I would love to see them start with larger partnerships like ABC and Fox and then become developers of their own content. And that's the key. Building web shows or games, or more interactive entertainment experiences for users and keeping them on the network so when it comes time to search Yahoo! search is there to support the user.
