Subscribe to Updates in Legal, Economic & Regulatory Affairs

RSS By Email

RSS By RSS

Add to Google Reader or Homepage

Subscribe in Bloglines


The Expertise Imperative and Compliance Technology
Access to a diverse array of specialized expert inputs drives superior decisions in every organizational context: within corporations, by investors and consultancies, and within nonprofits. When decision makers are confident of their decision inputs, they can respond more quickly and creatively to challenges and opportunities.Learn more about GLG's Compliance Framework


This page may include content provided by Council Members, your access to which is subject to the Terms of Use.
Find Out More

March 1, 2007

Defending Knock-Offs: Head-to-head With Brand Names in Trademark, Copyright, and Internet Marketing

Analysis of: Defending Knock-Offs: Head-to-head With Brand Names in Trademark, Copyright, and Internet Marketing | www.iptoday.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Thomas Saunders, PartnerThomas Saunders
Partner, Seyfarth Shaw LLP
Implications:

-Name Brands vs, Knock-Offs: Strategies and Counter-Strategies

-Vulnerabilities of Name Brand Copyrights

-Why the internet Knock-Off market will always exist



Analysis: This article offers game theory for both Name Brands and Knock-Off internet marketers. In this asymmetric war, the superpower will not totally prevail. Copyright and trademark strategies are evaluated for both sides.


Report a Concern

More GLG News in
Legal, Economic & Regulatory Affairs

Most Popular:
Source Article | Expert Analyses
 

GLG News: What Experts Think Is Important





Analytics


Generated at 2008-08-29T17:45:16.633