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July 9, 2008

DFW Move for AT&T--Local Analysis

Analysis of: AT&T in Big D | www.lightreading.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Alan Albarran, Professor and DirectorAlan Albarran
Professor and Director, UNIVERSITY OF NORTH TEXAS
Implications: Article offers some one-sided view of the AT&T move to Dallas.  There are many more reasons for this move than what is expressed in this article.

Analysis: AT&T is moving to Dallas for many reasons not clarified in this article.  Among them:

Access to DFW International Airport.  Much bigger than San Antonio will ever be, with many more domestic and international routes of service.  Much easier for clients to visit, even with anticipated flight reductions and lower capacity.

DFW is the home of over 1,000 different telecommunications companies.  AT&T will be the biggest in the area, but there are many other players here for strategic partnerships, co-ventures, etc.

Dallas Mayor Tom Leppert has worked most of his first year in office to make this transition possible.

Rumor has it that the new Cowboys Stadium will be named by AT&T.  That's not the reason for the move, but why brand a stadium in the Dallas-area if you are not based there?

It's a good move for AT&T  and a great acquisition for the City of Dallas.   And Dallas has much more to offer than just shopping and more five-star restaurants.

Other Analyses of the Same Source Article:
AT&T Cost Reductions
July 9, 2008, Author: Lynne Gregg, Tech Industry Consultant: Wireless, Software, Ent, Lynne Gregg Consulting
AT&T’s Move to Dallas Not that Big of a Deal
July 9, 2008, Author: Samuel Greenholtz, Principal, Telecom Pragmatics

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