Crunch may not impact wireless as many thought

Implications: While there is a definite impact on the low-income sector, and cable/telcos are seeing the impact with users canceling subscriptions, wireless/cellular does carry easy access (good for consumers) and higher margins (less susceptible economic low down) and will weather the storm. So yes there will an impact from the mortgage sector, with greater churn, bit in the end we all have to make calls. Its interesting that in a low income area, cars, satellite dishes, cigarettes and beer do command a very elevated position on the household spend chart!

Analysis: Its interesting that in a low income area, cars, satellite dishes, cigarettes and beer do command a very elevated position on the household spend chart!

I repeat this again - why because the mass or volume market is driven by certain sectors and those sectors do seem to have a priority list that means,

a) we are not missing sport on TV
b) I will be able to make a call while in the bar
c) etc

Polarised yes, but remember it is this mass market that generates the real cash for wireless service providers.