Summary
Airlines have to find creative ways to increase revenue... increasing sales and cutting costs are the basics to generating more profits. In today's economy, the survival of the creative is the clear focus. Finding creative ways to generate more revenue and encourage more travelers to fly more will be necessary. The recent special program in the auto industry in the US is an example of a creative strategy that stimulated sales in a short time. Similar strategies may be followed in the airline industry -- can be done, but needs creativity!
Dr. Raj Selladurai
Indiana University Business Professor
Analysis
Airlines have to find creative ways to increase revenue... increasing sales and cutting costs are the basics to generating more profits. In today's economy, the survival of the creative is the clear focus. Finding creative ways to generate more revenue and encourage more travelers to fly more will be necessary. The recent special program in the auto industry in the US is an example of a creative strategy that stimulated sales in a short time. Similar strategies may be followed in the airline industry -- can be done, but needs creativity!
Dr. Raj Selladurai
Indiana University Business Professor
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
