Summary

In the United States based on reported sales analysis by Independent Market Research Data; Johnson & Johnson continues to have the lions share of the market with 44% followed by Ciba Vision 22%, Cooper Vision 16% and Bausch & Lomb at 14%

Analysis

Even though J&J continues to lead the pack new product offerings especially  by Cooper Vision are eroding their market share. Ciba Vision has totally revamped their product line with the greatest emphasis on the newest Silicone Hydrogel Lenses. New and improved products are what drives the market and doctors are always interested in upgrading their patients to the latest technology. Our wholesale sales division has seen a tremendous shift to these new products. Silicone Hydrogels now make up about 40% of our sales in Contact Lenses.

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