Summary
The launch of the long awaited Android based cellular phone by Google comes in the middle of the financial crisis. Thus , not having the enough attention as it was probably expecting. However, on top of that, Google chose T-Mobile as its carrier , and we know that consumer selects carrier first and then the handset itself. Therefore, I do not expect the same penetration pace of the G1 to the already saturated cellular market.
Analysis
Google's G1 was kept confidential for quite a long time and even its actual release date was not disclosed months ahead.
The G1 is positioned against the Apple's iPhone and less against RIMM's smartphones.
The first platform it attacks is the price level , $20 cheaper, and later are the basic features: Android open operating system, touch screen which turn to a must after the iPhone's launch and probably better web search.
However, not sure if all these advantages compared to Apple's iPhone will make the change. The basic fact is that most consumers selects their operator first, and then look at its handset portfolio. As T-Mobile has much smaller installed base of customers than AT&T, no one can expect the same Applemania as the iPhone faced 15 months ago. Apple is still The name in gadgets.
This situation may change in other countries depends on the provider selected and when price premium really differs.
