Summary
Mr. Mcwilliams your analysis was very insightful, but can transportation companies continue to be proactive?
Analysis
Transportation over the last two years, has become the great white elephant.
Fuel prices, insurance premiums, plates, maintenance, permits, not to mention an overall increase in expenditures has caused the transportation industry to falter.
In all the years I've been in business, all you hear is create a business plan and be sure to follow it. Do business plans really work? No. Why? Company’s structures change at a very rapid pace.
There are many factors that cause a business to become defunct, what is the number one cause? The economy.
You could have implemented a hundred different plans, but if it doesn't coincide with the changes in our economy, you still lose profitability.
Everyone blames Executive Management, the C.E.O. he's at fault. The next line to follow is, the C.E.O. makes tons of money so he should pay the ultimate price his job.
That thought process would work if we lived in a perfect world, but we don't.Business is a crapshoot, sometimes you win and sometimes you lose.
My next opinion I'm sure most people won't agree with, but I believe business is ninety- percent luck and ten percent knowledge.
Real simple scenario, you could spend a hundred million dollars on marketing, but if you’re not in the right niche market, then say goodbye to your investment. Now on the other spectrum you spend fifty million dollars on marketing and you fall into the right niche market, then guess what you've just increased your investment.
Companies are built on profit, but when the economy becomes bleak there is no business plan or strategic plan to combat a dismal economy.
Thank You,
Tony Sottile
