Summary
This is beginning to look like a new version of Clear Channel's "less is more", in this case it's about less stations rather than shorter message lengths. It's a far cry from the early days of Mel Karmazin's management of the radio division.
Analysis
Smaller market stations have historically relied on local and regional advertising business. These stations have enjoyed long standing relationships with both listeners and marketers in their markets. In a number of these markets it's been local on-air personalities that have virtually launched and nurtured companies through their association and endorsements.
Not sure how these sales are going to help move the needle much but I guess we'll see soon enough.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
