July 15, 2008
CATV MSOs Making Headway on Small/Midsize Business Data?
Analysis of:
The Buzz at Cox Communications | www.lightreading.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Implications: The CATV MSOs have been marketing to the small/midsize business customers and appear to be making headway, with the percentage of these companies' growing, but the overall data spending by these businesses staying under $1,000.
Analysis: Cox Communications just won a JD Power award for businesses from two to 499 employees. The award was for satisfying small/midsize businesses for the various categories of customer satisfaction: "performance and reliability, sales representativies/account executives, billing, cost of service, offerings and promotions, and customer service" in general. The key point of this article was that the percentage of customers spending under $1000/month has actually increased. This could be because they just tightened their belts, or it could mean that the MSOs are actually gaining ground with taking RBOC small/midsize business data sales with lowered pricing. Taking second place in the awards was Verizon, then the big CATV MSOs: Time Warner Cable and Comcast Corporation who came in third and fourth. Interesting that AT&T is not in the group, isn't it?
Analysis: Cox Communications just won a JD Power award for businesses from two to 499 employees. The award was for satisfying small/midsize businesses for the various categories of customer satisfaction: "performance and reliability, sales representativies/account executives, billing, cost of service, offerings and promotions, and customer service" in general. The key point of this article was that the percentage of customers spending under $1000/month has actually increased. This could be because they just tightened their belts, or it could mean that the MSOs are actually gaining ground with taking RBOC small/midsize business data sales with lowered pricing. Taking second place in the awards was Verizon, then the big CATV MSOs: Time Warner Cable and Comcast Corporation who came in third and fourth. Interesting that AT&T is not in the group, isn't it?
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