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July 15, 2008

CATV MSOs Making Headway on Small/Midsize Business Data?

Analysis of: The Buzz at Cox Communications | www.lightreading.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Joseph Upton, Pres/CEOJoseph Upton
Pres/CEO, Kabel-X USA
Implications: The CATV MSOs have been marketing to the small/midsize business customers and appear to be making headway, with the percentage of these companies' growing, but the overall data spending by these businesses staying under $1,000.

Analysis: Cox Communications just won a JD Power award for businesses from two to 499 employees.  The award was for satisfying small/midsize businesses for the various categories of customer satisfaction:  "performance and reliability, sales representativies/account executives, billing, cost of service, offerings and promotions, and customer service" in general.  The key point of this article was that the percentage of customers spending under $1000/month has actually increased.  This could be because they just tightened their belts, or it could mean that the MSOs are actually gaining ground with taking RBOC small/midsize business data sales with lowered pricing.  Taking second place in the awards was Verizon, then the big CATV MSOs:  Time Warner Cable and Comcast Corporation who came in third and fourth.  Interesting that AT&T is not in the group, isn't it?


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Generated at 2008-09-06T17:45:17.377