Summary
Say Goodbye to Starbuck's breakfast sandwiches.. Say hello to competetive coffee prices
Analysis
First of all, I know sales will suffer as each Starbucks averages about $35,000 per store annually in breakfast sandwich sales.
Secondly, I think overall the speed of service will be improved and the company will get back to the basics which built this dynamic company.
Thirdly, with the rollout of $1.00 cups of coffee about to hit the scene, Starbucks is fighting the competition and making a stand to defend its turf.
With Howard back at the helm, it will be back to basics and a climb back to the top by the world's number one coffee house chain. You can't get the Starbuck's experience anywhere but at a Starbucks.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
