Summary
With the economy down, and cost -cutting a must, Best Buy in an effort to expand business with minimal cost has a plan to once again venture into the used game market. This plan of buying the used games, a section of the market mostly dominated by Gamestop (GME on the NYSE).
Analysis
Purchasing the used games from customers at $5 or $6 and then selling them for $10-20 dollars, is the name of the game, in a down economy when the consumer is looking for additional money to have (& spend). Not too mention, when the company is looking to sell, a still fine product, at a 100% or more mark-up. And speaking from the electronic game, retailer market segment, the start-up costs to really start performing in this segment is next to nothing. However, the rewards for offering your customers this additional service; of giving them something to do with their old games and movies is utterly fantastic. As one thing, and one thing alone will remain constant even with, and during a sagging economy, everyone is going to want games, and movies, but why spend 20-40 dollars, when you can get the same game or movie for 10-20?
