Summary

BRIC: 1.  Upper to Middle class is growing exponentially in Russia, India and China 2.  Brazil is trailing but when you can overcome the tariffs it has good potential 3.  USA retail can be positioned with the right partner

Analysis

There is little doubt that the BRIC countries are poised for retail development.It is a matter of partnering with the most efficient companies insuring prime exposure Overviewing the "culture" of the country needs to be developed with the partner = distributor/franchisor and  USA retailer creating sustainable revenue and longevity.USA brands, due to the perception of the USA, personify quality with an aura of success, all positive positioning.It is a matter whether placement is on high street, in a mall etc. depending on the country.Bob KerchAccretive Global Consulting

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