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September 4, 2008

Appliances drive Sears.

Analysis of: Sear's Profits Fall 62% In Second Quarter | www.chicagobusiness.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
John White
Executive Vice President, Appliances, Brand Source
Implications: Bottom line is Sears goes as their appliance business goes.  with weakened demand and increased pressure from Lowe's and Depot there is no turnaround in sight. 5 years there will be lots of mall real estate available.  Sears customers are dying and attracting new customers is not in scope with their current format.

Analysis: Sears sales and profit will continue to fall as the pressure to compete with Lowe's and Depot in appliances increases.  Being the largest department in the store they will go as their appliance business goes.  The operating costs per store for Sears 2 largest competitors is a fraction of their costs.  Advertising effectiveness and foot traffic is so different that Sears faces a future with no more then 5 years to survive.  Short of some product magic Sears will evaporate faster than most people expect.  

Other Analyses of the Same Source Article:
What Am I Missing?
August 29, 2008, Author: Kenneth Leonard, Principal, Leonard Associates

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