Summary
Apple will own the market. Their new reader is larger, easier to read and has a better scrolling technology. The sony E reader is to slow to refresh, cant annotate, can not copy sections,
Analysis
It is my opinion that the market winner will be the company that can build alliances with the school book publishers. There are two tyupes of reading- passive and engaging. The passage reader is looking for information- sometime found on google and sometimes on text books. Students need to get at information only when it is needed. I can see apple enabling school books to be down loaded with internet access for added info and knowledge.
As for engaging reading- such as novel, the sony reader is not effective. the pages take to long to refresh causing the reader to daydream and lose their place. The quality is just OK and subject to how well the book was digitized in the first place.
Eventually, I see book reading or book searching as an application vs a separate product.
This author consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
