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July 31, 2008

Apple to protect itself from Clones

Analysis of: Rumor Mill Has Apple Slicing and Dicing Intel Chipsets | www.technewsworld.com
This analysis is solely the work of the author. It has not been edited or endorsed by GLG.
Analysis By:
Joe Weingarten, Executive DirectorJoe Weingarten
Executive Director, Macintosh Reseller Association
Implications: By moving to a specialize chipset Apple may be trying to do something outside of what is obvious.

Analysis: The article I believe is missing the entire point of why Apple might be exploring a specialize chipset while continuing with the Intel CPU. Currently Apple is having a problem with small companies using its OS with non-Apple computers and thus threaten its computer sales. If they continue with total Intel systems that threat becomes even more real and could lead to a MacDell.
Most people looking at Apple do not fully understand the thinking within the company and how they react to this type of threat. My first thought was this is to counter the clones. By having specialize chips they can write the OS to only work in that environment and stop any clone attempt dead.

The concept that Apple has nothing to gain, as stated in the article, is totally false. They have the entire computer hardware line to continue.


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