Summary
The occupants of the Desert lands have a distinct leaning towards Western furniture brands. Primarily there are 2 kinds of customers.One the expatriate population and the other the local population. The westerners prefer having furniture akin to the kind they have grown up with. As for the locals while they hold on very rigidly to their local culture and religion, furniture is one aspect that cannot be questioned as a movement away from local beliefs or customs . Hence be it holidays abroad or the designer wear under the traditional abhayas they sure do prefer American/European brands. There also is a societal image perspective to the possession of some premium brands of furniture from the West. Additionally the sizes of most homes resemble multiple football fields joined together. This makes it easier to house the large size furniture's that the west is known for.However whatever be the leaning towards western furniture the traditional majlis of every home is necessarily Arabic .
Analysis
This analysis will help companies like ''The One'',Home Centre,Homes''r''us in confirming their existing business stocking and buying patterns.
