Announcing the 1-Day Acuvue TruEye a New Silicone Hydrogel Contact Lens

Implications: This is the first announcement anywhere in the world about a daily disposable contact lens that is in a breathable silicone hydrogel material. Will it make it across the ocean?

Analysis: A new silicone hydrogel daily lens will grab market share away from all other one days lens manufacturers, except the "value brand," Focus Dailies.

How much will it cost? Vistakon is known for being a market leader in research as well as high prices. I expect it will cost more than the Acuvue One Day Moist product, their most expensive daily contact lens at the moment.

Will Ciba Vision ( a Novartis company) change their planned roll out of a new one day premium non Si-Hy product? I doubt it.

Will Cooper Vision try to make their new Avaira contact lens material in a one day product? I have heard that Cooper Vision will be coming out with a new two week toric Avaira contact lens.

Three out of the four major contact lens manufacturers have come out with a new one day lens in the past year. Is this Vistakon's entry?

I hope to see this product in the United States soon.