Summary
Android phones are off-strategy for AT&T. The other carriers need them to combat iPhone. As long as AT&T has exclusivity on that iPhone, that's where the focus is. And, why not?
Analysis
More significantly,this continues to demonstrate that Motorola is lacking in strategy and not attuned to carriers or customers. Investing in not one but two Aura handsets (since when has anyone paid $2000 for a mobile handset)? Plugging "Android" phones with WinMo on them (I can just hear the demo... 'OK, pretend like the interface is different").
Someone needs to put a good strategy in a box, but a big red bow around it, and deliver it to the guys in Schaumburg.
Lynne Gregg consults with leading institutions through GLG
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
