Summary
1. Recently, we wrote about Verizon Communications presenting all of the evidence on organized crime involvement in database breaches in support of DPI. 2. “AT&T is taking a stance for stricter standards as it relates to “consumer privacy” involving “digital advertising.” 3. AT&T is hoping that by voluntarily adopting what may be perceived to be more rigorous rules on visibility, the ultimate government bar will not be set too high.
Analysis
It is a bit of a risk that AT&T is taking here. Its competitors may not appreciate such a large carrier at least appearing to unilaterally make a concession without getting something in return.
This whole issue is mainly another way of making life difficult for corporations. For decades, direct marketing of other types has taken advantage of “collect[ing], shar[ing], and us[ing] data on consumers’ behavior” without much regulation. The privacy advocates, many of whom are self-appointed, are creating unnecessary fear for subscribers. These “consumer supporters” use the more intimate connection with the Internet, TV, and mobile to strengthen their arguments. However, just because there are more effective marketing tools available, does not mean there is a need for increased government involvement.
Despite all of the rhetoric, a close examination of what AT&T is recommending with “full and complete notice” is not much different than the status quo. Still, the pitfall in opening the door to oversight across an entire industry -- even a small amount -- is that it only feeds the insatiable appetite of many politicians for further despotism.
