- Definition: Commoditized Product
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When the average production quality of a product exceeds the average customer quality expectation, that product has been commoditized. Price and timing are the factors controlling the purchase decision. As in most printed products today, the 'quality' of the printed piece is expected to be good enough so that remote purchasing of printed materials is possible.
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- Access to a diverse array of specialized expert inputs drives superior decisions in every organizational context: within corporations, by investors and consultancies, and within nonprofits. When decision makers are confident of their decision inputs, they can respond more quickly and creatively to challenges and opportunities.
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