Proprietary Brands

Proprietary Brands is defined as a given brand name that is developed and marketed as an exclusive brand to a retailer that can be targeted to a specific consumer segment. For example, in Toys..... it can be a given brand name for Outdoor Toys that is developed to be exclusive to boys age 10-13 years old or in the clothing market, it can be a Woman's Wear line brand name that is developed and marketed to the working 31-40 year old female.