- Definition: Proprietary Brands
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Proprietary Brands is defined as a given brand name that is developed and marketed as an exclusive brand to a retailer that can be targeted to a specific consumer segment. For example, in Toys..... it can be a given brand name for Outdoor Toys that is developed to be exclusive to boys age 10-13 years old or in the clothing market, it can be a Woman's Wear line brand name that is developed and marketed to the working 31-40 year old female.
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