Shea Marketing Consulting Inc.
Shea Marketing Consulting provides a variety of full service marketing programs to all company sizes in the consumer supermarket and retail segments.Our founders have led icon brands such as Kraft,Campbell Soup,Pepperidge Farm,Tombstone Pizza, Entenmanns, Thomas,Malt-O-Meal, Pillsbury and many others to superior sales,income and market share growth. We specialize in providing consumer led businesses with the expertise in strategy, branding,marketing plan development and new product innovation. We are industry experts in branding, private label,natural and organic foods,frozen foods,grain based products(baking,cereal and snacks)and all aspects of the supermarket industry. We have won numerous awards on top brands for new product innovation(Kraft),sales distribution (Walmart Supplier of the Year) and advertising excellence (Kraft & David Olgivy). While we have generated our experience and expertise as CEO and VP of Marketing for top food companies we currently serve mostly medium and small size consumer food and retail goods clients.
Area of focus:
Brand Positioning, Cost Effective Marketing Programs, CPG Consulting, Marketing Strategy, New Product Innovation
Leading Experts at Shea Marketing Consulting Inc.(?)
Total Experts: 1
President
Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the...
GLG NewsSMAnalyses by Leading Experts at Shea Marketing Consulting Inc.(?)
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
Top 5 Recent News
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April 2, 2009
Rick Shea, President, Shea Marketing Consulting Inc.
FOOD PACKAGER OF THE YEAR: Packaging a big part of General success | www.foodandbeveragepackaging.com
The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of the product. ---Brand Positioning : Packaging conveys a feel and tone about every product including...
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Consumers Drive for Value in Their Food Purchases
March 25, 2009
Rick Shea, President, Shea Marketing Consulting Inc.
What Sells in a Recession | www.time.com
The article provides a good descriptive assessment of how consumers supermarket shopping habits have changed in the last 3 months.Nervous, money challenged consumers are more price discriminating than ever before in their food purchases.Private Label sales are growing faster than the category and taking market share.Consumers are increasing their use of stores perceived as discounters. Walmart,...
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Food Inflation Slows But Is Here To Stay
September 12, 2008
Rick Shea, President, Shea Marketing Consulting Inc.
Food Inflation is likely to continue, experts say | www.venturacountystar.com
Commodity inflation appears to have peaked for the short term but long term commodities will continue to rise creating above average food inflation.How food and restaurant companies react will be the key to future price increases.
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Food Companies Results Vary Based on Brand Strength
September 9, 2008
Rick Shea, President, Shea Marketing Consulting Inc.
Amid turmoil,Big G still making dough | www.startribune.com
As commodity and energy costs continue to rise it has put more pressure on the botton lines of all food companies.Food companies have had to raise prices to offset these increases.However not all food companies are losing share to private label as a result of the price increases.
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Organic and Natural Food Growth Stalls with Increased Commodity Costs
April 28, 2008
Rick Shea, President, Shea Marketing Consulting Inc.
Naturally,Super Valu Customers Want More Options | www.forbes.com
Increasing commodity costs are having a negative impact to the growth of organic and natural foods.As commodities increase consumers are being more selective and price sensitive in their grocery shopping.This trend does not bode well for retailers like Whole Foods (WFMI) and the manufacturers that supply items to the leader in the organic and natural foods segment.
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GLG Study Groups Relevent to Leading Experts at Shea Marketing Consulting Inc.(?)
Top 5 Study Groups
| Study Group Name | No. Members |
|---|---|
| Commercial Printing Experts | 1311 |
| Direct Mail Marketing Experts | 469 |
| Direct Mail Marketing Experts (North America) | 431 |
| CPG Consultants | 337 |
| Commercial Printing Market Experts | 319 |
GLG Live Meetings Hosted by Leading Experts at Shea Marketing Consulting Inc.
Total Events: 2
Recent Seminars
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June 23, 2009 | Boston
GLG Seminar: (BOS) Private Label's Growth in the Supermarket Industry -
May 12, 2009 | New York
GLG Seminar: (NYC) Private Label's Growth in the Supermarket Industry
View all GLG Live Meetings hosted by Leading Experts at Shea Marketing Consulting Inc.