Brand Value Advisors LLC
Brand Value Advisors (BVA) is a leading advisory group to Private Equity and Venture Capital firms that invest in brands. BVA provides expertise in brand and category due diligence, brand valuation, and brand strategy for investor groups and their portfolio companies.
Area of focus:
Competitive and Market Analysis, Diligence, Licensing, Sponsorship and Partnership Analysis, Market and Target Distribution Analysis, Valuations
Leading Experts at Brand Value Advisors LLC(?)
Total Experts: 12
Lisa Baird
Managing Partner
Lisa Baird is a Managing Partner at Brand Value Advisors in New York, a brand and marketing consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. Her areas of...
Managing Partner
Mike Kelly is a Managing Partner at Brand Value Advisors in New York, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. His areas of focus include...
Principal Consultant
David Milch is a Principal Consultant at Brand Value Advisors, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research, and marketing operational issues. He is also the President of Perpetual...
Principal Consultant
David Snyder is a Principal Consultant at Brand Value Advisors, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research, and marketing operational issues. He is also the CEO of Brandissimo!,...
Principal Consultant
Joanne McKinney is a Principal Consultant at Jmckinney Consulting, where she has worked since January 2006. Mr. Mckinney is also a Consultant at Brand Value Advisors, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC. Ms. McKinney is experienced European and American...
GLG NewsSMAnalyses by Leading Experts at Brand Value Advisors LLC(?)
Top 5 Recent NewsThe best marketers are those that effectively balance long term initiatives with short term business needs and continually fine tune their marketing mix for optimal performance. Here are five questions that management should be asking marketing teams now to ensure they maintain the right balance. 1) How much are you spending on non working dollars like agency fees? Can you consolidate spending with...
GM cut the cords on the Academy Awards. While it seems newsworthy, it's really only the latest move in a decade long trend of budget cuts that correspond with their decade long market share decline. And the loss of the Academy Awards, while a glittering star in the media plan, will not negatively impact brand image or positively impact sales. But given the dire market situation they are...
The news that Vera Wang is hooking up with Kohls reconfirms a few things: •Pairing a bad brand with an iconic one only leads to at best a hasty failure and at worst irreparable damage to the superior brand's reputaion. •As hard as it is to kill a great brand, people always seem game to try •Vera Wang needs better counsel
AT&T just couldn't pass on the pretty girl. The formerly cool Cingular brand surely bought itself credibility and buzz being the first out of the gate with the iPhone, however I would argue that the high from this buzz will be short lived. Verizon, with its brand founded on voice and service quality, smartly recognized that a slow and buggy 1st generation iPhone offering was too high a brand...
GLG Study Groups Relevent to Leading Experts at Brand Value Advisors LLC(?)
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Events Hosted by Leading Experts at Brand Value Advisors LLC(?)
Total Events: 0View All GLG Seminars in Technology, Media & Telecom