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Brand Value Advisors LLC

Brand Value Advisors (BVA) is a leading advisory group to Private Equity and Venture Capital firms that invest in brands. BVA provides expertise in brand and category due diligence, brand valuation, and brand strategy for investor groups and their portfolio companies.

Area of focus:

Competitive and Market Analysis, Diligence, Licensing, Sponsorship and Partnership Analysis, Market and Target Distribution Analysis, Valuations

Leading Experts at Brand Value Advisors LLC(?)

Total Experts: 12
Lisa Baird, Managing Partner, Brand Value Advisors LLCLisa Baird
Managing Partner

Lisa Baird is a Managing Partner at Brand Value Advisors in New York, a brand and marketing consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. Her areas of...

Mike Kelly
Managing Partner

Mike Kelly is a Managing Partner at Brand Value Advisors in New York, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. His areas of focus include...

David Milch
Principal Consultant

David Milch is a Principal Consultant at Brand Value Advisors, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research, and marketing operational issues. He is also the President of Perpetual...

David Snyder
Principal Consultant

David Snyder is a Principal Consultant at Brand Value Advisors, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research, and marketing operational issues. He is also the CEO of Brandissimo!,...

Joanne McKinney
Principal Consultant

Joanne McKinney is a Principal Consultant at Jmckinney Consulting, where she has worked since January 2006. Mr. Mckinney is also a Consultant at Brand Value Advisors, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC. Ms. McKinney is experienced European and American...

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GLG NewsSMAnalyses by Leading Experts at Brand Value Advisors LLC(?)

Top 5 Recent News
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Marketing in a recession: a tough balancing act | 11-18-2008
Author: Lisa Baird, Managing Partner, Brand Value Advisors LLC

The best marketers are those that effectively balance long term initiatives with short term business needs and continually fine tune their marketing mix for optimal performance. Here are five questions that management should be asking marketing teams now to ensure they maintain the right balance. 1) How much are you spending on non working dollars like agency fees? Can you consolidate spending with...

GM--Cut out the incrementalism and make the hard choices | 08-25-2008
Analysis of: General Motors pulls sponsorship of Oscars | www.msnbc.msn.com
Author: Lisa Baird, Managing Partner, Brand Value Advisors LLC

GM cut the cords on the Academy Awards. While it seems newsworthy, it's really only the latest move in a decade long trend of budget cuts that correspond with their decade long market share decline.  And the loss of the Academy Awards, while a glittering star in the media plan, will not negatively impact brand image or positively impact sales.  But given the dire market situation they are...

Vera Wang's Brand now at Kohls - Vera, have you ever been inside a Kohls? | 08-02-2007
Analysis of: Vera Wang Set to Dress Up Kohl's | online.wsj.com
Author: Mike Kelly, Managing Partner, Brand Value Advisors LLC

The news that Vera Wang is hooking up with Kohls reconfirms a few things: •Pairing a bad brand with an iconic one only leads to at best a hasty failure and at worst irreparable damage to the superior brand's reputaion.  •As hard as it is to kill a great brand, people always seem game to try •Vera Wang needs better counsel

In Passing on First Date with iPhone, Verizon Stays True to Its Brand Values | 07-10-2007
Analysis of: Was Verizon Really Wrong To Pass On The iPhone? | telecom.seekingalpha.com
Author: Mike Kelly, Managing Partner, Brand Value Advisors LLC

AT&T just couldn't pass on the pretty girl.  The formerly cool Cingular brand surely bought itself credibility and buzz being the first out of the gate with the iPhone, however I would argue that the high from this buzz will be short lived. Verizon, with its brand founded on voice and service quality, smartly recognized that a slow and buggy 1st generation iPhone offering was too high a brand...

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