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William Gardner

Mr. William Gardner

President, Digital Entertainment Insights, LLC

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Media Council

Council Member Biography

William Gardner is the President of Digital Entertainment Insights and was most recently (05/08) the President and Chief Executive Officer at Eidos, Inc, a major videogame publisher, until the takeover of USA Sales by Time Warner. There he was responsible for rebuilding the business from finance, sales, marketing and operations perspectives. Previously, he was the Founder, President and CEO of O~3 Entertainment Inc., a start-up entertainment software publishing and distribution company. Mr. Gardner was also CEO of Capcom Inc. where he was recruited to bring the company to a profitable position in the multi-billion dollar video game entertainment software industry, following a loss of more than $100 Million. Mr. Gardner is a highly qualified Senior Executive Manager offering more than 20 years of international hardware and software sales, marketing and development experience within the consumer electronics and entertainment software industries. (This is me - Update Profile)


Employment History

2008 - Unspecified
President, Digital Entertainment Insights, LLC
2005 - 2008
President and Chief Executive Officer, EIDOS INC.
2004 - 2005
President and Chief Executive Officer, O~3 Entertainment, Inc.
1997 - 2004
CEO/President, CAPCOM U.S.A. INC
1984 - 1997
Vice President, Panasonic

GLG NewsSM Analyses by William Gardner(?)

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Microsoft's X-Box Challenge

July 2, 2008

Microsoft reportedly to cut price of Xbox 360 to $299 | news.yahoo.com

There are several key implications from this price move. First of all, the X-Box 360 is not moving well at retail, and there is "push-back" from retail vendors to get the hardware moving again. This lack of movement is causing a slowdown  in software sales, forcing developers and publishers to reconsider longer term planning and will impact X-Box-360 sales even further. Lastly, the world wide demand for the Playstation 3 is on the rise, and Microsoft needs to stimulate the X-Box 360 space. One question, why now?

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GLG Live Meetings with William Gardner(?)

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