Mr. William Gardner
President, Digital Entertainment Insights, LLC
Member of the Media Council
Council Member Biography
William Gardner is the President of Digital Entertainment Insights and was most recently (05/08) the President and Chief Executive Officer at Eidos, Inc, a major videogame publisher, until the takeover of USA Sales by Time Warner. There he was responsible for rebuilding the business from finance, sales, marketing and operations perspectives. Previously, he was the Founder, President and CEO of O~3 Entertainment Inc., a start-up entertainment software publishing and distribution company. Mr. Gardner was also CEO of Capcom Inc. where he was recruited to bring the company to a profitable position in the multi-billion dollar video game entertainment software industry, following a loss of more than $100 Million. Mr. Gardner is a highly qualified Senior Executive Manager offering more than 20 years of international hardware and software sales, marketing and development experience within the consumer electronics and entertainment software industries. (This is me - Update Profile)
Employment History
- 2008 - Unspecified
- President, Digital Entertainment Insights, LLC
- 2005 - 2008
- President and Chief Executive Officer, EIDOS INC.
- 2004 - 2005
- President and Chief Executive Officer, O~3 Entertainment, Inc.
- 1997 - 2004
- CEO/President, CAPCOM U.S.A. INC
- 1984 - 1997
- Vice President, Panasonic
GLG NewsSM Analyses by William Gardner(?)
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July 2, 2008
Microsoft reportedly to cut price of Xbox 360 to $299 | news.yahoo.com
There are several key implications from this price move. First of all, the X-Box 360 is not moving well at retail, and there is "push-back" from retail vendors to get the hardware moving again. This lack of movement is causing a slowdown in software sales, forcing developers and publishers to reconsider longer term planning and will impact X-Box-360 sales even further. Lastly, the world wide demand for the Playstation 3 is on the rise, and Microsoft needs to stimulate the X-Box 360 space. One question, why now?
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