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William Gardner

President
Digital Entertainment Insights, LLC

Member of the Media Council

William Gardner is the President of Digital Entertainment Insights and was most recently (05/08) the President and Chief Executive Officer at Eidos, Inc, a major videogame publisher, until the takeover of USA Sales by Time Warner. There he was responsible for rebuilding the business from finance, sales, marketing and operations perspectives. Previously, he was the Founder, President and CEO of O~3 Entertainment Inc., a start-up entertainment software publishing and distribution company. Mr. Gardner was also CEO of Capcom Inc. where he was recruited to bring the company to a profitable position in the multi-billion dollar video game entertainment software industry, following a loss of more than $100 Million. Mr. Gardner is a highly qualified Senior Executive Manager offering more than 20 years of international hardware and software sales, marketing and development experience within the consumer electronics and entertainment software industries. (This is me - Update Profile)

Employment History
2008 - present	President Digital Entertainment Insights, LLC
2005 - 2008	President and Chief Executive Officer Eidos Inc.
2004 - 2005	President and Chief Executive Officer O~3 Entertainment, Inc.
1997 - 2004	CEO/President Capcom U.S.A. Inc
1984 - 1997	Vice President Panasonic

GLG Study Groups with William Gardner(?)

Study Group Name	Members
Video Game Software and Hardware Experts (North America)	55
Video Game Software Experts	71
Play Station 3 (PS3) Hardware Experts	49
Video Game Sellers (North America)	69

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GLG News^SM Analyses by William Gardner(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Microsoft's X-Box Challenge | 07-02-2008

Analysis of: Microsoft reportedly to cut price of Xbox 360 to $299 | news.yahoo.com

Author: William Gardner, President, Digital Entertainment Insights, LLC

There are several key implications from this price move. First of all, the X-Box 360 is not moving well at retail, and there is "push-back" from retail vendors to get the hardware moving again. This lack of movement is causing a slowdown in software sales, forcing developers and publishers to...

GLG Institute^SM Seminars with William Gardner(?)

William Gardner has not participated in any GLGi Seminars.
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