Vince Gennaro

Vince Gennaro is a consultant in the area of consumer packaged goods and beverages. He is also the author of a new book "Diamond Dollars: The Economics of Winning in Baseball", which some have called a sequel to Michael Lewis' "Moneyball". He also consults with MLB teams. Mr. Gennaro served as the CEO of TurboChef from October 2002 until April 2003, following a successful 20 year career with Pepsico, where he was a Division President of the Foodservice Beverage business from 1996 to 2000. Prior, he held the position of General Manager for a billion dollar bottling operation. Mr. Gennaro’s Pepsico career began at Frito Lay, where he was the Marketing Director of the Doritos brand. His major marketing accomplishments included launching Cool Ranch Doritos and developing the Jay Leno-Doritos advertising campaign. Prior to Pepsico, he embarked on an entrepreneurial experience, raising capital and purchasing a franchise in the Women's Pro Basketball League. (This is me - Update Profile)