Mr. Thomas DePaoli

Council Member Biography

Tom DePaoli is the Principal of Mercury Advising, an online marketing and market research firm that provides service in search engine marketing, retail and B2B e-commerce, web analytics, and affiliate lead generation. Prior to Mercury Advising, Mr. DePaoli served as Director of Online Marketing at The Guild, an internet retailer and pioneer art and home décor business. He has over 10 years of experience in online marketing and multichannel retail. He has worked with web analytics, enterprise search, email marketing, search engine optimization (SEO), comparison shopping, paid search, social media, Web 2.0, and affiliate marketing. Tom speaks Brazilian Portuguese and is knowledgeable on the Brazil economy and South American e-commerce. He has been associated with SilverPop, iCrossing, LinkShare, ValueClick, Responsys, Google, Yahoo, Endeca, Coremetrics, WebTrends, Omniture, Unica, FAST, Drs. Foster & Smith, pet supplies, UOL, B2W, Mercado Libre, and Autonomy. (This is me - Update Profile)

Employment History

2006 - 2009

Director of Online Marketing, The Artful Home (The Guild)

2005 - 2006

Senior Web Analytics Consultant, TECHNOLOGY LEADERS, LLC

2003 - 2005

Internet Marketing Lead, Drs. Foster and Smith

2002 - 2002

Web Analyst, CMP Media

2001 - 2001

Web Developer / Architect, GE Healthcare

2001 - Unspecified

President & Marketing Consultant, MERCURY SOLUTIONS

1999 - 2001

Software Tester, Catalyst International

1998 - 1998

Computer Science Intern, Kohler Company