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Stuart Newstead

Mr. Stuart Newstead

Chief Executive Officer, Ellare

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Telecommunications Council

Council Member Biography

Stuart Newstead is the Chief Executive Officer of Ellare, an independent consultancy. Mr. Newstead has over 25 year of experience in fixed and mobile telecoms, specializing in wireless data strategies, mobile market trends, mergers, acquisitions, MVNO, spectrum auctions, triple play, fiber to the home, ICT and convergence, and the commercial impact of telecoms regulation especially broadband IP & next-generation networks, plus functional and structural separation. He has worked with clients including BT, Virgin Media, Open reach, T-Mobile, O2, 3, Moov, BlackBerry, Cisco, Intel, HP, Sun, Guardian Media, AOL, Yahoo!, Ofcom, European regulators, DFJ Esprit Capital, UK spectrum bidders, NGNuk, and Airwave Solutions. Mr. Newstead was previously, a Vice President at mobile operator O2, where he devised O2's data strategy and led the exclusive European launch of BlackBerry. Prior to O2, he was GM at BT Wholesale and was instrumental in developing, negotiating and implementing the current UK interconnect regime. (This is me - Update Profile)


Employment History

2002 - Unspecified
Chief Executive Officer, Ellare
1997 - 2002
VP, Wireless Data Services, TELEFONICA O2 UK LTD
1993 - 1997
Head of Commercial Operations, British Telecom
1983 - 1993
Principal Consultant, BRITISH TELECOM

GLG NewsSM Analyses by Stuart Newstead(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Targetted Measurable Ads Good; Crude Ad Splashes Bad

January 9, 2007

A new frontier of cellular greed | www.computerworld.com

The screen on a mobile phone is a very personal area.  Anything intrusive will be seen as highly intrusive.  Anything welcomed can be very attractive.  Mobile advertising isn't a question of greed, it's a question of relevance.

Google and BSkyB - Have We Got Ads for You?

December 8, 2006

BSkyB broadband to partner Google | news.bbc.co.uk

Short-term:  BSkyB trying to appeal to youth family members of its customer base by bringing Google's user-generated content capability.

Long-term:  Is it the winning formula?  (Google adsense technology *  TV ads stored in your home) + BSkyB ability to simplify technology for customers + penetration of video hard drives = acceptability of personalised ads while you interact with your personalised TV consumption?  Or ... is TV consumption dying out, so this deal becomes just another Google wholesale deal on a broadband service?

One to watch.


BlackBerry and Motorola Good or Bad?

November 17, 2006

Motorola to Acquire Good Technology | news.zdnet.com

- competition to BlackBerry in wireless email is starting to loom larger:  Nokia/Intellisync, Microsoft, and now Motorola/Good
- at the same time, greater functionality on more devices, and greater experience in marketplace, means users are more easily able to configure and use wireless email services
- slow takeup of 3G services in most countries means that email has not been superseded by any other form of data communications
- so ... the wireless email market should continue to grow across geographies and deeper into business sectors

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