Principal Consultant, LIGHTSPEED ONLINE RESEARCH, INC.
Member of the Financial Services Council
Steven Blum is a Principal Consultant at LightSpeed Online Research. He works closely with major financial services clients to understand and advance strategic opportunities in the payments, customer loyalty, and product innovation space. He brings a wealth of direct industry experience to every client engagement. Mr. Blum previously served as Vice President at Bank of America, where he developed relationship sales strategies, co-branded marketing initiatives, competitive analysis, and strategic planning. At Bank of America, he developed and implemented a behavior-based segmentation approach for existing customer management, founded a group responsible for identifying external competitive trends, threats and opportunities and managed a team responsible for developing and optimizing strategies for credit card sales to existing retail banking customers. Before Bank of America, Mr. Blum worked as a management consultant in the Arthur D. Little Strategy practice, serving a wide range of clients across industries. (This is me - Update Profile)
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