Mr. Steve Bigari
Chief Executive Officer , I3 Marketing
Member of the Leisure & Lodging Council
Council Member Biography
Steve Bigari has been in the restaurant industry since 1987. He currently serves as CEO of I3 Marketing, a consulting firm and call center serving a diverse group of national, regional and local restaurants that he started in 2006. In addition, Mr. Bigari founded America's Family, a non-profit which assists restaurant operators with staffing. By leveraging innovation, staffing, technology and operations issues, he shows operators how to grow sales and profits during the recession. Known for his pioneering work with McDonald's on many projects that helped transform the industry he initiated dozens of breakthroughs. Mr. Bigari is routinely quoted in national publications, including "The World is Flat", The Wall Street Journal and The New York Times. His unique perspective and daily interaction with operators from across the industry makes him insightful in most restaurant opportunities. He is well informed across most brands across all segments of the global restaurant industry. (This is me - Update Profile)
Employment History
- 2006 - Unspecified
- Chief Executive Officer , I3 Marketing
- 2002 - Unspecified
- Chief Executive Officer , America's Family Inc
- 1987 - 2006
- Franchisee and Owner, Bigari Food Enterprises Inc
GLG NewsSM Analyses by Steve Bigari(?)
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Starbucks Lean Alone Will Not Beat McDonald's
August 5, 2009
Starbucks Works on Leaner Strategies | online.wsj.com
Starbucks recent attempts will not be enough to stem the market share inroads made recently by McDonald's. The Combined Beverage plan of McDonald's is a comprehensive program built on a solid foundation that is both strategically and tactically solid. Concurrently, Starbucks jumps from sandwiches to instant coffee to liquor to lean. They look like McDonald’s did a decade ago, lost. I will explain the principle reasons while McDonald's will continue to take market share from Starbucks.
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Why wait - I'll predict restaurant trends for 08 - Part 7
January 3, 2008
2007 Year in review | www.nrn.com
What I predicted – in 07 The overall environment for the casual dining sector will become more and more hostile. What was reported on Dec 17 After discussing the much reported Applebees acquisition, the article said, “Other companies were trying to streamline amid the turmoil. Brinker International Inc. said in September it was shopping it’s Romano’s Macaroni Grill chain to potential buyers. Darden Restaurants reached an agreement to sell its Smokey Bones concept….” The article discussed nearly a dozen examples of this trend.
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Why wait - I'll predict restaurant trends for 08 - Part 5
January 3, 2008
2007 Year in review | www.nrn.com
What I predicted – in 07 Increased government pressure on a variety of fronts from health care to taxes! In addition to the increase in minimum wage, there are other government driven pressures that will continue to mount on restaurant owners and operators in the next few years. What was reported on Dec 17 “ meanwhile, The U.S. Congress stalled in producing legislation aimed at immigration reform and restaurant operators continue to deal with undocumented workers in many ways… Meanwhile, menu labeling mandates were on the radar in municipalities such as New York City and Washington’s King county, where Seattle is located”
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Why wait - I'll predict restaurant trends for 08 - Part 6
January 3, 2008
2007 Year in review | www.nrn.com
What I predicted – in 07 Increased non-governmental cost pressures – fuel, feed and other areas. In addition to other cost pressures there will be a mounting of additional cost pressures in the coming months including fuel prices, feed prices, and other areas, such as food production shortages. What was reported on Dec 17 "Many said 2007 has been one of the toughest years in recent history because of a slowing economy and customers who were buffeted by a perfect storm of high gasoline and fuel prices, declining home values, tighter credit because of the sub-prime mortgage fallout, and the U.S. dollar that has steadily fallen in value, making imported products more expensive.”
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Why wait - I'll predict restaurant trends for 08 - Part 4
January 3, 2008
2007 Year in review | www.nrn.com
What I predicted – in 07 Minimum wage This one is pretty simple, costs are going up! Minimum wage is just the first in a long line of increasing cost pressures. The possibilities of additional government intervention in areas such as health care, immigration and others areas are troubling for the restaurant industry as a whole. What was reported on Dec 17: The article extensively covers these cost escalations. It is best summarized by, “Across the foodservice landscape operators from all segments, including quick service, fast casual, fine dining and especially casual dining, faced myriad new challenges that put intense pressure on both operations and bottom lines.” The article details a number of these specific cost pressures.
GLG Study Groups with Steve Bigari(?)
| Study Group Name | No. Members |
|---|---|
| Experts in the Leisure & Lodging Council | 4966 |
| Business Process Outsourcing Experts | 1442 |
| Point-Of-Sale (POS) Terminal Experts | 505 |
| Direct Mail Marketing Experts | 482 |
| Direct Mail Marketing Experts (North America) | 441 |
GLG Live Meetings with Steve Bigari(?)
Steve Bigari has not participated in any GLG Live Meetings.