President, Robert Metz & Associates
Member of the Retail Council
Robert Metz is the President of Robert Metz and Associates, a consulting firm dedicated to the specialty retail industry specifically involving fine jewelry and luxury goods. Mr. Metz has over 30 years of experience in the fine jewelry industry including marketing and merchandising for major retailers, manufacturing companies, and trade associations. His experience includes traditional specialty retailers, online and television retailers. As a consultant, his client list includes many of the largest manufacturers, retailers, and trade associations both in the US and internationally. As an employee he has held top executive positions with various retailers and manufacturers. Well versed in all aspects of the fine jewelry industry, his current consulting practice has a strong emphasis on brand development and licensing programs. (This is me - Update Profile)
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Consumer Recognition of Jewelry Brands
July 3, 2008
Robert Metz, President, Robert Metz & Associates
The JCK-Harrison Group Consumer Jewelry Study | www.jckonline.com
Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product. ...
| Study Group Name | No. Members |
|---|---|
| Print Advertising Purchasers (North America) | 146 |
| Media Buyers | 1083 |
| Platinum Metals Group Experts | 87 |
| Women's Apparel Experts: Retail Consultants | 38 |
Robert Metz has not participated in any GLG Live Meetings.