Mr. Robert Metz
President, Robert Metz & Associates
Member of the Retail Council
Council Member Biography
Robert Metz is the President of Robert Metz and Associates, a consulting firm dedicated to the specialty retail industry specifically involving fine jewelry and luxury goods. Mr. Metz has over 30 years of experience in the fine jewelry industry including marketing and merchandising for major retailers, manufacturing companies, and trade associations. His experience includes traditional specialty retailers, online and television retailers. As a consultant, his client list includes many of the largest manufacturers, retailers, and trade associations both in the US and internationally. As an employee he has held top executive positions with various retailers and manufacturers. Well versed in all aspects of the fine jewelry industry, his current consulting practice has a strong emphasis on brand development and licensing programs. (This is me - Update Profile)
Employment History
- 2005 - Unspecified
- President, Robert Metz & Associates
- 2003 - 2005
- Director of New Concept Development, SHOP AT HOME NETWORK, LLC
GLG NewsSM Analyses by Robert Metz(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Consumer Recognition of Jewelry Brands
July 3, 2008
The JCK-Harrison Group Consumer Jewelry Study | www.jckonline.com
Consumers know RETAIL brands because ONLY retail brands promote consistently and sufficiently to become ingrained in the minds of consumers. Manufacturers of even the most successful jewelry brands spend relatively little in advertising to promote their brand due to low gross margins for this product. They simple do NOT have sufficient profit to justify higher ad spending. Only low cost brands with higher margins can afford national advertising and for the most part even those that do advertise spend relatively little in comparison to their retail counterparts. Retailers for the most part do not and will not promote a manufacturer's brand. Their advertising expenditures are used to sell mostly specific product they own or to promote their store image
Leading institutions connect with Robert Metz through GLG
GLG Study Groups with Robert Metz(?)
| Study Group Name | No. Members |
|---|---|
| Media Buyers | 1094 |
| Online Retail Experts | 326 |
| Digital Outdoor Advertising Purchasers | 239 |
| Digital Outdoor Advertising Purchasers (North America) | 188 |
| Lawyers (Germany) | 186 |
GLG Live Meetings with Robert Metz(?)
Robert Metz has not participated in any GLG Live Meetings.