Robert Cherins

Robert Cherins is the President at Cherins & Co LLC, a full service marketing consultancy and advertising and branding agency. He also teaches a masters course in direct, digital, and database marketing. He is experienced in digital, channel marketing in online & offline media, pharmaceutical, automotive, financial services, telecommunications, technology, insurance, and mutual funds, among other categories. Mr. Cherins, who is both a client or company (sell side) and advertising agency (service side) expert, specializes in all marketing channels including direct mail and direct marketing, customer, advertising services, relationship management (CRM) and viral marketing. Previously, he held executive positions at Juno Online Services, McCaffrey and McCall Advertising, McCaffrey and McCall Direct Marketing, and Columbia House. Mr. Cherins is also the recipient of the prestigious Silver Apple Award, given annually by The Direct Marketing Club of New York. (This is me - Update Profile)