Robert Cherins
President, Cherins & Co
Member of the Media Council
Council Member Biography
Bob Cherins is currently the President of Cherins & Co LLC, a full service marketing, advertising and direct marketing strategic consulting agency. He has also taught a masters course in direct, digital, and database marketing at NYU. He is experienced in all media forms - digital, online & offline, and in categories such as retail, pharmaceutical, automotive, financial services, telecommunications, technology, insurance, and mutual funds, among others. Mr. Cherins, provides senior level expert services for both companies and advertising agencies, & specializes in marketing, direct marketing, advertising, CRM, SEO & SEM and viral marketing. Previously, he held executive positions at Juno Online Services, McCaffrey and McCall Advertising (CEO), McCaffrey and McCall Direct Marketing (CEO), and at Columbia House. Mr. Cherins is a recipient of the prestigious Silver Apple Award, given annually by The DM Club of New York. Mr. Cherins is also active in M & A for Marketing Services companies. (This is me - Update Profile)
Employment History
- 2001 - present
- President, Cherins & Co
GLG NewsSM Analyses by Robert Cherins(?)
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Robert Cherins has not published any GLG News Analyses.
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GLG Study Groups with Robert Cherins(?)
| Study Group Name | No. Members |
|---|---|
| Online Advertising Purchasers (North America) | 153 |
| Media Buyers | 1094 |
| Direct Mail Marketing Purchasers (North America) | 94 |
| Direct Mail Marketing Purchasers | 98 |
GLG Live Meetings with Robert Cherins(?)
Robert Cherins has not participated in any GLG Live Meetings.