Rick Shea
President, Shea Marketing Consulting Inc.
Member of the Food & Beverage Council
Council Member Biography
Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the CMO/VP of Malt-O-Meal, from 2004 to 2007, where his leadership led to being named as the Walmart Supplier of the Year. He was also VP of Marketing at Unilever, where he was responsible for the marketing efforts for Entenmanns, Thomas, and Brownberry brands. He was a Director of Marketing at Kraft Foods, where he has held several positions in the Convenient Meals & Pizza Divisions and won several top Kraft awards. Mr. Shea works with his Dad, former President of Campbell Soup Int. & CEO of Pepperidge Farm, at Shea Marketing and they both provide their expertise on all aspects of the supermarket industry. They follow all major consumer food companies, consumer trends, and are experts on all key grocery retailers. (This is me - Update Profile)
Employment History
- 2007 - present
- President, Shea Marketing Consulting Inc.
- 2004 - 2007
- Vice-President of Marketing (CMO), MALT-O-MEAL COMPANY
- 1995 - 2004
- Vice President of Marketing, George Weston Foods/Unilever
- 1987 - 1995
- Director of Marketing, Kraft Foods
- 1986 - 1986
- Market Research Assistant, CAMPBELL SOUP COMPANY
GLG NewsSM Analyses by Rick Shea(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Kraft Continues Portfolio Shuffle
September 15, 2009
Rick Shea, President, Shea Marketing Consulting Inc.
Kraft Under Pressure as Bid Value Slips | www.flex-news-food.com
Kraft Foods bid for Cadbury makes a lot of strategic sense and will allow them to increase their growth in international markets.The key to the deal is utilizing Cadbury's extensive distribution and sales network to further drive growth of existing Kraft products.Faced with the likelihood of having...
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April 2, 2009
Rick Shea, President, Shea Marketing Consulting Inc.
FOOD PACKAGER OF THE YEAR: Packaging a big part of General success | www.foodandbeveragepackaging.com
The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of...
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Consumers Drive for Value in Their Food Purchases
March 25, 2009
Rick Shea, President, Shea Marketing Consulting Inc.
What Sells in a Recession | www.time.com
The article provides a good descriptive assessment of how consumers supermarket shopping habits have changed in the last 3 months.Nervous, money challenged consumers are more price discriminating than ever before in their food purchases.Private Label sales are growing faster than the categoryand...
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Food Inflation Slows But Is Here To Stay
September 12, 2008
Rick Shea, President, Shea Marketing Consulting Inc.
Food Inflation is likely to continue, experts say | www.venturacountystar.com
Commodity inflation appears to have peaked for the short term but long term commodities will continue to rise creating above average food inflation.How food and restaurant companies react will be the key to future price increases.
Leading institutions connect with Rick Shea through GLG
GLG Study Groups with Rick Shea(?)
| Study Group Name | No. Members |
|---|---|
| CPG Consultants | 351 |
| Direct Mail Marketing Experts | 473 |
| Direct Mail Marketing Experts (North America) | 434 |
| Nuts Experts | 100 |
GLG Live Meetings with Rick Shea(?)
Recent Seminars
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June 23, 2009 | Boston
GLG Seminar: (BOS) Private Label's Growth in the Supermarket Industry -
May 12, 2009 | New York
GLG Seminar: (NYC) Private Label's Growth in the Supermarket Industry