Rick Shea
Shea Marketing Consulting Inc.
Rick Shea has more than 19 years of executive marketing experience at CPG food companies including Kraft, Unilever, George Weston Bakeries and Malt-O-Meal cereals. He is the President of Shea Marketing Consulting Inc., a firm that specializes in providing marketing expertise to CPG companies. Mr. Shea was Chief Marketing Officer at Malt-O-Meal, from 2004 to 2007, a $600 million cereal manufacturer. Prior, he was the Vice-President of Marketing at George Weston Foods Unilever, where he was responsible for the marketing efforts for Entenmanns, Thomas and Brownberry brands. He was also a Director of Marketing at Kraft Foods, where he has held several positions in the Convenient Meals & Pizza Divisions. He has expert knowledge on all major food companies and retail grocery operators. He has also used all forms of marketing to the grocery customer including coupons, radio, television and direct mail. He also has strong knowledge of key CPG supplier companies. (This is me - Update Profile)
| 2007 - present | President Shea Marketing Consulting Inc. |
|---|---|
| 2004 - 2007 | Chief Marketing Officer Malt-O-Meal Company Inc. |
| 1995 - 2004 | Vice President of Marketing George Weston Foods/Unilever |
| 1987 - 1995 | Director of Marketing Kraft Foods |
| 1986 - 1986 | Market Research Assistant Campbell Soup Co. |
GLG Study Groups with Rick Shea(?)
| Study Group Name | Members |
|---|---|
| CPG Consultants | 232 |
| Direct Mail Marketing Experts | 367 |
| Direct Mail Marketing Experts (North America) | 341 |
| Print Advertising Market Experts | 209 |
GLG NewsSM
Analyses by Rick Shea(?)
Increasing commodity costs are having a negative impact to the growth of organic and natural foods.As commodities increase consumers are being more selective and price sensitive in their grocery shopping.This trend does not bode well for retailers like Whole Foods (WFMI) and the manufacturers that...
Apple once again delivered very strong results in the face of hesitant consumers under recessionary pressures.Total revenue growth for the latest quarter was +36% led by the Mac brand in personal computers at +51%.The MP3 segment led by the I Pod brand delivered growth of +1% while the I-Phone...
With ever rising commodity costs food companies that have hedged their key commodity purchases with forward buying have done quite well over the last year.Several key manufacturers have announced that they have hedged their raw materials by forward buying 60-70% of their 2008 needs.Lost in the...
Kraft and Sara Lee executives recently spoke at analyst conference concerning their recent improvements to drive sales growth and improve operating margins.Both suggested the progress is real and sustainable. Kraft highlighted new products and headcount reduction as keys to their progress.New...
GLG InstituteSM Seminars with Rick Shea(?)
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