Mr. Rick Shea
President, Shea Marketing Consulting Inc.
Member of the Food & Beverage Council
Council Member Biography
Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the CMO/VP of Malt-O-Meal, from 2004 to 2007, where his leadership led to being named as the Walmart Supplier of the Year. He was also VP of Marketing at Unilever, where he was responsible for the marketing efforts for Entenmanns, Thomas, and Brownberry brands. He was a Director of Marketing at Kraft Foods, where he has held several positions in the Convenient Meals & Pizza Divisions and won several top Kraft awards. Mr. Shea works with his Dad, former President of Campbell Soup Int. & CEO of Pepperidge Farm, at Shea Marketing and they both provide their expertise on all aspects of the supermarket industry. They follow all major consumer food companies, consumer trends, and are experts on all key grocery retailers. (This is me - Update Profile)
Employment History
- 2007 - Unspecified
- President, Shea Marketing Consulting Inc.
- 2004 - 2007
- Vice-President of Marketing (CMO), MALT-O-MEAL COMPANY
- 1995 - 2004
- Vice President of Marketing, George Weston Foods/Unilever
- 1987 - 1995
- Director of Marketing, Kraft Foods
- 1986 - 1986
- Market Research Assistant, CAMPBELL SOUP COMPANY
GLG NewsSM Analyses by Rick Shea(?)
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Top Supermarket Trends For 2010
January 29, 2010
Top Super Market Trend for 2010 | www.seekingalpha.com
The Supermarket industry continues to provide a very tough competitive environment. Consumer pressure to drive value, quality, taste and nutrition in our food offerings requires strong companies with strong management teams to drive successful results. The consumer is calling the shots and voting with their grocery purchases. We have identified 6 major trends for 2010 that will drive the results of the major food manufacturers and retailers involved in the supermarket industry.
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Kraft Continues Portfolio Shuffle
September 15, 2009
Kraft Under Pressure as Bid Value Slips | www.flex-news-food.com
Kraft Foods bid for Cadbury makes a lot of strategic sense and will allow them to increase their growth in international markets.The key to the deal is utilizing Cadbury's extensive distribution and sales network to further drive growth of existing Kraft products.Faced with the likelihood of having to increase the all cash portion of the bid Kraft will be looking at additional brands to divest and help pay for the acquisition.
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April 2, 2009
FOOD PACKAGER OF THE YEAR: Packaging a big part of General success | www.foodandbeveragepackaging.com
The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of the product. ---Brand Positioning : Packaging conveys a feel and tone about every product including whether its value orientated or premium. ---Quality :Packaging must obviously protect the quality of any food product and contribute to shelf life in many cases. ---Preparation: Many packages need to provide a quick,cost effective way to prepare the product. ---Informational : All key labeling and nutrition info must be accurately and effectively communicated to the consumer ---Sustainable :Cost efficiency and environmentally friendly are very important to retailers and consumers.
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Consumers Drive for Value in Their Food Purchases
March 25, 2009
What Sells in a Recession | www.time.com
The article provides a good descriptive assessment of how consumers supermarket shopping habits have changed in the last 3 months.Nervous, money challenged consumers are more price discriminating than ever before in their food purchases.Private Label sales are growing faster than the category and taking market share.Consumers are increasing their use of stores perceived as discounters. Walmart, Costco, BJ's and dollar stores continue to lead in same sales store growth.
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Food Inflation Slows But Is Here To Stay
September 12, 2008
Food Inflation is likely to continue, experts say | www.venturacountystar.com
Commodity inflation appears to have peaked for the short term but long term commodities will continue to rise creating above average food inflation.How food and restaurant companies react will be the key to future price increases.
GLG Study Groups with Rick Shea(?)
| Study Group Name | No. Members |
|---|---|
| Commercial Printing Experts | 1361 |
| Direct Mail Marketing Experts | 482 |
| Direct Mail Marketing Experts (North America) | 441 |
| CPG Consultants | 372 |
| Supermarket Experts | 336 |
GLG Live Meetings with Rick Shea(?)
Recent Seminars
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June 23, 2009 | Boston
GLG Seminar: (BOS) Private Label's Growth in the Supermarket Industry -
May 12, 2009 | New York
GLG Seminar: (NYC) Private Label's Growth in the Supermarket Industry