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Rick Shea, President, Shea Marketing Consulting Inc.

Rick Shea

President, Shea Marketing Consulting Inc.

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.What is a Premium Council Partner?|Premium Council Partners are leading Professional Service Firms that work exclusively with GLG.

Member of the Food & Beverage Council

Council Member Biography

Rick Shea is the President of Shea Marketing Consulting, a firm that specializes in providing marketing expertise to CPG/Food companies. He has 20+ years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the CMO/VP of Malt-O-Meal, from 2004 to 2007, where his leadership led to being named as the Walmart Supplier of the Year. He was also VP of Marketing at Unilever, where he was responsible for the marketing efforts for Entenmanns, Thomas, and Brownberry brands. He was a Director of Marketing at Kraft Foods, where he has held several positions in the Convenient Meals & Pizza Divisions and won several top Kraft awards. Mr. Shea works with his Dad, former President of Campbell Soup Int. & CEO of Pepperidge Farm at Shea Marketing and they both provide their expertise on all aspects of the supermarket industry. They follow all major consumer food companies, consumer trends, and are experts on all key grocery retailers. (This is me - Update Profile)


Employment History

2006 - present
President, Shea Marketing Consulting Inc.
2004 - 2006
Vice-President of Marketing (CMO), MALT-O-MEAL COMPANY
1995 - 2004
Vice President of Marketing, George Weston Foods/Unilever
1987 - 1995
Director of Marketing, Kraft Foods
1986 - 1986
Market Research Assistant, Campbell Soup Co.

GLG NewsSM Analyses by Rick Shea(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

World Class Packaging

April 2, 2009

Rick Shea, President, Shea Marketing Consulting Inc.

FOOD PACKAGER OF THE YEAR: Packaging a big part of General success | www.foodandbeveragepackaging.com

The use and design of packaging is one of the most critical elements in a supermarket products success.Packaging provides multiple benefits and serves many key objectives for food manufacturers. ---Merchandising:Product must merchandise well and provide consumers with a quick,clean understanding of...

Consumers Drive for Value in Their Food Purchases

March 25, 2009

Rick Shea, President, Shea Marketing Consulting Inc.

What Sells in a Recession | www.time.com

The article provides a good descriptive assessment of how consumers supermarket shopping habits have changed in the last 3 months.Nervous, money challenged consumers are more price discriminating than ever before in their food purchases.Private Label sales are growing faster than the categoryand...

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