Richard Hine
Principal, Richard Hine
Member of the Media Council
Council Member Biography
Richard Hine is a marketing consultant with more than 20 years experience in advertising and media. He works with clients inside and outside the media industry on branding and creative strategies, business and sales development. Through September 2006, he was VP/Marketing at The Wall Street Journal, responsible for advertising sales marketing, research and business development. Mr. Hine was a key player in the formation of the Dow Jones Integrated Solutions Group and oversaw the marketing campaign behind the launch of Journal’s Weekend Edition in 2005. Previously, Mr. Hine spent 10 years at Time Inc, most recently as Publisher of Time's Latin America edition, overseeing advertising sales and circulation. While at Time, Mr. Hine was the recipient of the Time Inc. President’s Award -- the company's highest honor -- for his work on the Time and CNN Latin American Leaders for the New Millennium program -- an integrated advertising opportunity developed in print, TV and online platforms. (This is me - Update Profile)
Employment History
- 2006 - present
- Principal, Richard Hine
- 2002 - 2006
- Vice President/Marketing, DOW JONES& COMPANY, INC.
- 1998 - 2002
- Publisher, TIME WARNER INC.
- 1995 - 1998
- Marketing Director and Associate Publisher, TIME WARNER INC.
- 1992 - 1995
- Copywriter, TIME WARNER INC.
- 1988 - 1992
- Copywriter, BP COMMUNICATIONS SYSTEMS INC
GLG NewsSM Analyses by Richard Hine(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Why "Traditional" Media Are Doomed
June 25, 2009
Richard Hine, Principal, Richard Hine
Microsoft's Steve Ballmer: Traditional media will not bounce back | www.guardian.co.uk
Microsoft's Steve Ballmer is the 2009 Media Person of the Year. He says that traditional media can no longer succeed by replicating their print content online. If you want to reach consumers online, "static content won't cut it." That's why the old approaches are doomed to fail.
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Will Online Readers Buy Into Steve's Brill-iant Idea?
June 25, 2009
Richard Hine, Principal, Richard Hine
Journalism Online: The Answer to the Paid-Content Question? | www.editorandpublisher.com
Steve Brill's new startup Journalism Online is promising newspaper publishers big money from online readers -- $110 million in two years for a newspaper with a print circulation of 1 million and an online audience of 20 million. Will he succeed? And if he does, will you be one ofthe...
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Can Newspapers Morph Into "Fearless Vampire Killers"?
June 24, 2009
Richard Hine, Principal, Richard Hine
WSJ publisher calls Google ‘digital vampire’ | www.crainsnewyork.com
The days of free newspaper content on the internet may be coming to an end... but only if consumers can be persuaded to pay.
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WSJ.com Increases Traffic and Reinforces Roadblocks
July 4, 2008
Richard Hine, Principal, Richard Hine
WSJ.com Enjoying Significant Bump in Traffic...With Subs Intact | www.mediaweek.com
With unique users up 94% and total page views up only 45%, it's clear that wsj.com has found more ways to introduce non-subscribers to the frustrations of its site
Leading institutions connect with Richard Hine through GLG
GLG Study Groups with Richard Hine(?)
| Study Group Name | No. Members |
|---|---|
| Print Advertising Market Experts | 236 |
| Newspaper Industry Experts | 99 |
| Online Advertising Experts (North America) | 425 |
| Online Advertising Experts | 568 |
GLG Live Meetings with Richard Hine(?)
Richard Hine has not participated in any GLG Live Meetings.