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Renato Beninatto

Mr. Renato Beninatto

Chief Executive Officer, milengo, Inc.

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Member of the Business Services Council

Council Member Biography

Renato Beninatto is a corporate strategist and market research evangelist with nearly 30 years of executive-level leadership in the localization industry. Renato has forged a reputation for visionary leadership as the co-founder of Common Sense Advisory, the industry's foremost market research firm. He has served as the Vice President of Sales at both ALPNET and Berlitz, where he drove global growth and profitability. Renato brings the strengths in predictive analysis, motivational management, and customer-centric sales that continue to inspire his peers in the industry. His signature straight-talking approach has made him a sought-after speaker on industry trends. Renato has trained thousands of industry insiders and Fortune 500 business leaders on topics which have included market analysis, strategic positioning, and international sales management. A native of Brazil, he serves on the Advisory Board of Localization World and remains an active member of several industry groups worldwide. Renato is currently the Chief Executive Officer of milengo. (This is me - Update Profile)


Employment History

2009 - Unspecified
Chief Executive Officer, milengo, Inc.
2002 - 2009
Chief Connector, COMMON SENSE ADVISORY INC
2001 - 2002
Vice-President of Sales, Alpnet, Inc.
1999 - 2001
Vice-President of Sales - Americas, BERLITZ INTERNATIONAL INC
1997 - 1999
President - Latin America, Language Management International
1983 - 1997
Chief Executive Officer, Lazoski, Beninatto & Associados Ltda.

GLG NewsSM Analyses by Renato Beninatto(?)

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Sun Buys MySQL Database - View from Don DePalma, an Industry Expert

January 16, 2008

Sun Microsystems Announces Agreement to Acquire MySQL, Developer of the World's Most Popular Open Source Database | www.sun.com

- Widespread usage in current and next-generation systems. The database is widely deployed across all major operating systems, hardware vendors, geographies, industries, and application types. As part of the LAMP acronym, it is a big part of Web 2.0, SaaS applications, and many embedded OEM applications. MySQL has many distribution channels, including IBM and Dell, that guarantee broader usage. - Acceptance in website globalization applications. MySQL has millions of global deployments. Other MySQL customers are Baidu, China Mobile, Facebook, Google, and Nokia. Sun noted that more than 100 million copies have been downloaded, another 50,000 are downloaded daily.  - Brain trust. The company has been successful in attracting strong database development talent, including industry experts like Jim Starkey, the architect of innovative database systems at Digital Equipment and Interbase Software.

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