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Rafael Chemtob

President & CEO
Blue Cherry Media
Member of the Media Council

Rafael Chemtob is the President and Chief Executive Officer at Blue Cherry Group, a venture specializing in management of pay per click and search engine relationships for e-retailers. He specializes in online media buying, technology development and design, internet marketing, online advertising, paid search, CPC, CPA and CPM, search engine optimization, search engine marketing, and online auctions. Prior to starting Blue Cherry, he was the Co-Founder of Buyer's Edge, an online shopping comparison portal specializing in consumer electronics and computer products. (This is me - Update Profile)


Employment History
2007 - present President & CEO
Blue Cherry Media
2004 - 2007 Principal
Internet Media Group LLC
2000 - 2004 Team Lead
Accenture Ltd.

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GLG NewsSM Analyses by Rafael Chemtob(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Jellyfish is just what microsoft wanted. | 10-10-2007
Analysis of: Microsoft Acquires Jellyfish.com | blogs.msdn.com
Author: Rafael Chemtob, President & CEO, Blue Cherry Media

Microsoft is very eager to make noise in the online marketing space.  With the recent acquisition of aQuantive and now Jellyfish, it seems that they'll stop at nothing to (over)pay for companies with a solid future.  The only problem lies in making their money back.  Jellyfish is on fire...

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