Mr. Rafael Chemtob
President & CEO, Blue Cherry Media
Member of the Media Council
Council Member Biography
Rafael Chemtob is the President and Chief Executive Officer at Blue Cherry Group, a venture specializing in management of pay per click and search engine relationships for e-retailers. He specializes in online media buying, technology development and design, internet marketing, online advertising, paid search, CPC, CPA and CPM, search engine optimization, search engine marketing, and online auctions. Prior to starting Blue Cherry, he was the Co-Founder of Buyer's Edge, an online shopping comparison portal specializing in consumer electronics and computer products. (This is me - Update Profile)
Employment History
- 2007 - Unspecified
- President & CEO, Blue Cherry Media
- 2004 - 2007
- Principal, Internet Media Group LLC
- 2000 - 2004
- Team Lead, ACCENTURE LTD
GLG NewsSM Analyses by Rafael Chemtob(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Jellyfish is just what microsoft wanted.
October 10, 2007
Microsoft Acquires Jellyfish.com | blogs.msdn.com
Microsoft is very eager to make noise in the online marketing space. With the recent acquisition of aQuantive and now Jellyfish, it seems that they'll stop at nothing to (over)pay for companies with a solid future. The only problem lies in making their money back. Jellyfish is on fire now since they are in the comparison shopping space and are offering a "Cost per Acquisition" (CPA) deal to all their merchants (with a twist). Merchants are able to bid against each other for the CPA amount and Jellyfish splits the commission (or CPA amount) with the end consumer. The only issue that they'll have to tackle is making Jellyfish profitable. Rumors have it that Microsoft paid about $50M for Jellyfish. Jellyfish has VERY loyal users (i'm one of them) that return for a deal. Only time will tell what Microsoft will do with them.
Leading institutions connect with Rafael Chemtob through GLG
GLG Study Groups with Rafael Chemtob(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| Experts in the Leisure & Lodging Council | 4887 |
| Media Experts in GLG Member Programs | 4339 |
| Experts in the Automotive Council | 3422 |
| Media Buyers | 1094 |
GLG Live Meetings with Rafael Chemtob(?)
Rafael Chemtob has not participated in any GLG Live Meetings.