Preston Farr

Preston Farr is the Senior Vice President - Affiliate Relations at CBS, a broadcast television network. He is experienced in managing operations, communications, and marketing.

In his current role, Mr. Farr is involved in many of the new digital media distribution plans and also oversees the Affiliate Sales Council. He works closely with all operating divisions of the company from Sales and Marketing to News, Sports, Operations and New Media.

Previously, Mr. Farr held positions as a sales manager for Telerep and John Blair, where he managed billing for market affiliates and independent stations; at NBC, where he managed guest relations, sales services, and local sales of WNBC; and at CBS as a regional manager and managing director. (This is me - Update Profile)