Phil Akin
President and Chief Executive OfficerHellman Associates, Inc.
Phil Akin is the President and Chief Executive Officer of Hellman, where he has worked since 2005. Hellman is a full service marketing and advertising agency with a client base covering 127 of the current Fortune 500 companies, including Best Buy, Advance Auto Parts, 3M, LS Power, GE, Ecolab, John Deere, Praxair and Factory Motor Parts. Hellman also has an extensive client base in the wind energy and bio-fuels industries. From 1999 to mid 2004, Mr. Akin served as the Director of Marketing at Advance Auto Parts, where he was responsible for a marketing budget of $26 million. He created the Grand Opening program for over 1000 stores, which generated an average 35% in comp increases above the previous program. Additionally, he helped develop and implement the company's 2010 retail marketing plan. (This is me - Update Profile)
| 2005 - present | President and Chief Executive Officer Hellman Associates, Inc. |
|---|---|
| 1999 - 2004 | Director of Marketing Advance Auto Parts, Inc. |
| 1981 - 1993 | President -CEO SUDS & DUDS, INC |
GLG Study Groups with Phil Akin(?)
| Study Group Name | Members |
|---|---|
| Print Advertising Purchasers (North America) | 144 |
| Online Advertising Purchasers (North America) | 127 |
| Media Buyers | 907 |
| Print Advertising Market Experts | 220 |
GLG NewsSM Analyses by Phil Akin(?)
CSK Auto can not "save" it's way to increased profitability. Pricing, morale, labor and merchandising issues need to be addressed, but driving traffic to the stores must occur at the same time. A short term strategy to drive trial will provide a cushion of time and revenues to implement more comprehensive...
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