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Peter Roithmayr

Principal, Peter Roithmayr Associates LLC

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Media Council

Council Member Biography

Peter Roithmayr is an independent consultant in the video game industry. Previously, he was the Vice President of Strategic Merchandising within the Video Game division at Electronics Boutique.

Mr. Roithmayr had been at Electronics Boutique for over 18 years and is known throughout the industry as a primary resource for trend awareness and product life cycle analysis. He is knowledgeable on hardware (Next Generation consoles such as Wii, PS3, XBOX 360) and Software ( Electronic Arts, Nintendo, Microsoft, Ubisoft, Take Two, Sony, THQ). (This is me - Update Profile)


Employment History

2004 - present
Principal, Peter Roithmayr Associates LLC
1996 - 2004
Vice President of Merchandising Video Games, ELECTRNCS BOUTIQUE AMERICA, INC

GLG NewsSM Analyses by Peter Roithmayr(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Digital Distribution

September 26, 2009

Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

Sony's Latest Gaming Device Cuts Out Retailers | www.cnbc.com

Sony's latest gaming device does NOT cut out retailers as this titles infers. There is still plenty of business for retailers to capture in this category with the PSP Go including hardware and accessory sales as well as pre-paid game cards (similar to Apple's iTune gift cards).

Gazillion Deal

March 30, 2009

Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

Videogame Start-Up Reaches Marvel Pact | online.wsj.com

Character based MMOG's are risky. Licensing fees can be costly. Competition in this space is fierce.

EA's Model is Nothing New

February 29, 2008

Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

EA Leaps into Free Video Games | www.businessweek.com

EA attempts to bring a successful Asian model stateside. Success is almost guaranteed given the penetration of internet play in US homes.

PS3 Price Cut

July 11, 2007

Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

Sony slashes PS3 price tag by $100 | www.cnn.com

$100 price drop will increase unit volume. New 80 gb SKU comes with a game packed in adding to its value. Price cuts seen early at Target.

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