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Peter Roithmayr

Principal
Peter Roithmayr Associates LLC
Member of the Media Council

Peter Roithmayr is an independent consultant in the video game industry. Previously, he was the Vice President of Strategic Merchandising within the Video Game division at Electronics Boutique.

Mr. Roithmayr had been at Electronics Boutique for over 18 years and is known throughout the industry as a primary resource for trend awareness and product life cycle analysis. He is knowledgeable on hardware (Next Generation consoles such as Wii, PS3, XBOX 360) and Software ( Electronic Arts, Nintendo, Microsoft, Ubisoft, Take Two, Sony, THQ). (This is me - Update Profile)


Employment History
2004 - present Principal
Peter Roithmayr Associates LLC
1996 - 2004 Vice President of Merchandising Video Games
Electrncs Boutique America, Inc

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GLG NewsSM Analyses by Peter Roithmayr(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
EA's Model is Nothing New | 02-29-2008
Analysis of: EA Leaps into Free Video Games | www.businessweek.com
Author: Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

EA attempts to bring a successful Asian model stateside. Success is almost guaranteed given the penetration of internet play in US homes.

PS3 Price Cut | 07-11-2007
Analysis of: Sony slashes PS3 price tag by $100 | www.cnn.com
Author: Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

$100 price drop will increase unit volume. New 80 gb SKU comes with a game packed in adding to its value. Price cuts seen early at Target.

Sony Dominates the Marketplace | 10-31-2006
Analysis of: Opinion: Why Sony Won't Lose the Next-Gen Wa | biz.gamedaily.com
Author: Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

Sony should lead in the next gen video game space.Competition will be more fierce.Japan is key to global leadership.

XB 360 Hits Milestone | 10-30-2006
Analysis of: Opinion: Why Sony Won't Lose the Next-Gen War | biz.gamedaily.com
Author: Peter Roithmayr, Principal, Peter Roithmayr Associates LLC

XB 360 sales continue to be robust.Important milestone to achieve prior to competitors launches.Revenue increase is encouraging.

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