Paula Peterson
PresidentCrown Luxury Consulting
Paula Peterson is the President of Crown Luxury Consulting, an independent consultancy firm that advises global companies on new ventures, brand strategy, product development, distribution, marketing, and media planning. Ms. Peterson is a noted industry speaker on leading trends and changing attitudes among affluent consumers. She researches and profiles trends and leading competitors in the luxury goods space. Ms. Peterson has held key positions with world-class brands and companies including Cartier, Tiffany & Co., Harry Winston, Van Cleef & Arpels, Harrods of London and Walt Disney World. She has managed various channels of distribution (wholesale, retail, e-commerce and direct marketing). Her clientele has included Royal Asscher Diamonds (Amsterdam), Georg Jensen North America, Tumi, Chad Allison Designer Jewelry (USA), Leon Hatot Watches (Switzerland), World Trade Fairs Ltd. (Hong Kong), GoldAvenue (e-commerce) and AngloGold (South Africa). (This is me - Update Profile)
| 2000 - present | President Crown Luxury Consulting |
|---|---|
| 1999 - 1999 | Global Chief Marketing Officer HARRODS LTD |
| 1997 - 1999 | Executive Vice President Van Cleef & Arpels, Inc. |
| 1996 - 1997 | Director, Merchandising Walt Disney World Co. |
| 1991 - 1996 | Principal Mayfair Marketing Group |
| 1988 - 1991 | Director, U.S. Trade Tiffany & Co. |
| 1986 - 1987 | Regional Sales Manager CARTIER INTERNATIONAL INC |
| 1982 - 1986 | Partner Marketing Consortium |
| 1981 - 1982 | International Public Relations Specialist CPT Corporation |
GLG Study Groups with Paula Peterson(?)
| Study Group Name | Members |
|---|---|
| Print Advertising Purchasers (North America) | 136 |
| Media Buyers | 840 |
| Direct Mail Marketing Purchasers (North America) | 94 |
| Direct Mail Marketing Purchasers | 96 |
GLG NewsSM
Analyses by Paula Peterson(?)
1. Tiffany & Co. is one of the global leaders in the luxury jewelry space; the strategic direction in merchandising, marketing and store operations have proven the company has a strong and viable- business platform 2. LVMH is a global leader in the luxury apparel/accessory space,...
1. Counterfeit goods have been a virus on the global economy by fueling the gray market 2. Counterfeit goods give rise to substandard working conditions and the employment of child labor 3. The lack of consumer concern and willingness to purchase...
1 - Tiffany may need new management to fuel growth.2 - Tiffany investments in Little Switzerland & others have not increased shareholder value. ...
GLG InstituteSM Seminars with Paula Peterson(?)
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GLG's 750+ Clients Include:
global mutual funds
global banks
private equity firms

