Subscribe to Updates in Technology, Media & Telecom

RSS By Email

RSS By RSS

Add to Google Reader or Homepage

Subscribe in Bloglines


The Expertise Imperative and Compliance Technology
Access to a diverse array of specialized expert inputs drives superior decisions in every organizational context: within corporations, by investors and consultancies, and within nonprofits. When decision makers are confident of their decision inputs, they can respond more quickly and creatively to challenges and opportunities.Learn more about GLG's Compliance Framework


This page may include content provided by Council Members, your access to which is subject to the Terms of Use.
Find Out More

Mike Kelly

Managing Partner
Brand Value Advisors LLC
Member of the Media Council

Mike Kelly is a Managing Partner at Brand Value Advisors in New York, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. His areas of focus include technology trends and media trends in the computer software and hardware, telco/Wireless, consumer electronics, financial services, and packaged goods sectors. Mr. Kelly is experienced in brand building, brand transformation, and brand and product launches. Previously, he was the President of Amalgamated, a full service advertising agency. Before that, Mr. Kelly was a Senior Partner and Operating Board Member of Ogilvy, New York. He managed a wide range of top brands, including American Express, AT&T Wireless, Delta Air Lines, Goldman Sachs, Ben & Jerry’s, IBM, Microsoft, Motorola, and the NFL. (This is me - Update Profile)


Employment History
2007 - present Managing Partner
Brand Value Advisors LLC

GLG Study Groups with Mike Kelly(?)

GLG NewsSM Analyses by Mike Kelly(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Vera Wang's Brand now at Kohls - Vera, have you ever been inside a Kohls? | 08-02-2007
Analysis of: Vera Wang Set to Dress Up Kohl's | online.wsj.com
Author: Mike Kelly, Managing Partner, Brand Value Advisors LLC

The news that Vera Wang is hooking up with Kohls reconfirms a few things: •Pairing a bad brand with an iconic one only leads to at best a hasty failure and at worst irreparable damage to the superior brand's reputaion.  •As hard as it is to kill a great brand, people always seem game...

In Passing on First Date with iPhone, Verizon Stays True to Its Brand Values | 07-10-2007
Analysis of: Was Verizon Really Wrong To Pass On The iPhone? | telecom.seekingalpha.com
Author: Mike Kelly, Managing Partner, Brand Value Advisors LLC

AT&T just couldn't pass on the pretty girl.  The formerly cool Cingular brand surely bought itself credibility and buzz being the first out of the gate with the iPhone, however I would argue that the high from this buzz will be short lived. Verizon, with its brand founded on voice and service...

GLG InstituteSM Seminars with Mike Kelly(?)

 
Mike Kelly has not participated in any GLGi Seminars.
View all GLG InstituteSM Seminars in Technology, Media & Telecom

Request a project with Mike Kelly








GLG's 750+ Clients Include:

40 of the leading 50
global mutual funds
15 of the leading 20
global banks
8 of the leading 10
private equity firms
90%+ client subscription renewal rate

Analytics


Generated at 2008-12-04T09:45:15.927