Council Member Biography
Mike Kelly is a Managing Partner at Brand Value Advisors in New York, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. His areas of focus include technology trends and media trends in the computer software and hardware, telco/Wireless, consumer electronics, financial services, and packaged goods sectors. Mr. Kelly is experienced in brand building, brand transformation, and brand and product launches. Previously, he was the President of Amalgamated, a full service advertising agency. Before that, Mr. Kelly was a Senior Partner and Operating Board Member of Ogilvy, New York. He managed a wide range of top brands, including American Express, AT&T Wireless, Delta Air Lines, Goldman Sachs, Ben & Jerry’s, IBM, Microsoft, Motorola, and the NFL. (This is me - Update Profile)
Employment History
- 2007 - Unspecified
- Managing Partner, Brand Value Advisors LLC
- 2006 - 2007
- President, Amalgamated Communications
- 1988 - 2006
- Executive Group Director, Senior Partner, OGILVY & MATHER WORLDWIDE, INC.
GLG NewsSM Analyses by Mike Kelly(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
-
Vera Wang's Brand now at Kohls - Vera, have you ever been inside a Kohls?
August 2, 2007
Vera Wang Set to Dress Up Kohl's | online.wsj.com
The news that Vera Wang is hooking up with Kohls reconfirms a few things: •Pairing a bad brand with an iconic one only leads to at best a hasty failure and at worst irreparable damage to the superior brand's reputaion. •As hard as it is to kill a great brand, people always seem game to try •Vera Wang needs better counsel
-
In Passing on First Date with iPhone, Verizon Stays True to Its Brand Values
July 10, 2007
Was Verizon Really Wrong To Pass On The iPhone? | telecom.seekingalpha.com
AT&T just couldn't pass on the pretty girl. The formerly cool Cingular brand surely bought itself credibility and buzz being the first out of the gate with the iPhone, however I would argue that the high from this buzz will be short lived. Verizon, with its brand founded on voice and service quality, smartly recognized that a slow and buggy 1st generation iPhone offering was too high a brand price to pay. In the end, AT&T will feel the wrath and flight of angry customers who were sold the Apple promise of iPhone nirvana, a quickly released iPhone V2.O will follow, 3G "will" make landfall in the US (I swear), Apple will add more service providers (because they'll have to) and Verizon will ultimately get the girl and the marketshare (they're good at that) with it's brand values in tact. "Can you hear me now?"
Leading institutions connect with Mike Kelly through GLG
GLG Study Groups with Mike Kelly(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| Experts in the Leisure & Lodging Council | 4887 |
| Media Experts in GLG Member Programs | 4339 |
| Experts in the Automotive Council | 3422 |
| Media Buyers | 1094 |
GLG Live Meetings with Mike Kelly(?)
Mike Kelly has not participated in any GLG Live Meetings.