Mike Kelly

Brand Value Advisors LLC
Mike Kelly is a Managing Partner at Brand Value Advisors in New York, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. His areas of focus include technology trends and media trends in the computer software and hardware, telco/Wireless, consumer electronics, financial services, and packaged goods sectors. Mr. Kelly is experienced in brand building, brand transformation, and brand and product launches. Previously, he was the President of Amalgamated, a full service advertising agency. Before that, Mr. Kelly was a Senior Partner and Operating Board Member of Ogilvy, New York. He managed a wide range of top brands, including American Express, AT&T Wireless, Delta Air Lines, Goldman Sachs, Ben & Jerry’s, IBM, Microsoft, Motorola, and the NFL. (This is me - Update Profile)
| 2007 - present | Managing Partner Brand Value Advisors LLC |
|---|
GLG Study Groups with Mike Kelly(?)
| Study Group Name | Members |
|---|---|
| Media Experts in GLG Member Programs | 3289 |
| TMT Council Members in Member Programs | 12832 |
| Direct Marketing Experts | 185 |
GLG NewsSM Analyses by Mike Kelly(?)
The news that Vera Wang is hooking up with Kohls reconfirms a few things: •Pairing a bad brand with an iconic one only leads to at best a hasty failure and at worst irreparable damage to the superior brand's reputaion. •As hard as it is to kill a great brand, people always seem game...
AT&T just couldn't pass on the pretty girl. The formerly cool Cingular brand surely bought itself credibility and buzz being the first out of the gate with the iPhone, however I would argue that the high from this buzz will be short lived. Verizon, with its brand founded on voice and service...
GLG InstituteSM Seminars with Mike Kelly(?)
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GLG's 750+ Clients Include:
global mutual funds
global banks
private equity firms

