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Michael Sellers, CEO, Online Alchemy

Michael Sellers

CEO, Online Alchemy

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Media Council

Council Member Biography

Michael Sellers is the Chief Executive Officer and Chief Alchemist at Online Alchemy, a developer of computer games, artificial intelligence, and social networking software. He has been designing and developing online multiplayer games since 1994. One of two co-founders of Archetype Interactive, Mike was Lead Designer on Meridian 59, the first 3D massively multiplayer online game, published in 1996 after Archetype's acquisition by 3DO. In 1997 he co-founded The Big Network and led the design for online family-oriented social networking software (MyPlace). After TBN was acquired by eUniverse in 1999, he led designs on SimCity Online, The Sims 2, and Ultima Online Trilogy in his role as Senior Game Designer at Electronic Arts. Mike has been a speaker and panelist at many industry conferences and written several articles on MMOG design and production. In 2002 he founded Online Alchemy in Austin, Texas, and is working on a next-generation MMOG based on proprietary advanced artificial intel (This is me - Update Profile)


Employment History

2002 - present
CEO, Online Alchemy
1999 - 2002
Senior Designer, ELECTRONIC ARTS INC.
1997 - 1999
Chief Creative Officer, The Big Network
1994 - 1997
Chief Creative Officer, Archetype Interactive
1992 - 1994
CEO, New World Designs
1990 - 1992
User Interface Team Lead, ISG Technologies
1987 - 1990
Software Engineer, Mentor Graphics
1983 - 1987
Software Engineer, Tektronix

GLG NewsSM Analyses by Michael Sellers(?)

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High risk, High Reward: MMOGs as the Next Wave of Entertainment Media

March 20, 2009

Michael Sellers, CEO, Online Alchemy

Videogame Start-Up Reaches Marvel Pact | online.wsj.com

This article highlights the maturation of virtual worlds and online games as mass-market entertainment via the appeal of existing properties, as shown by Gazillion’s long-term agreement with Marvel and other IP holders.  It also reveals the importance of increasing acquisitions in this space,with...

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