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Michael Richard

Business Development Manager
Danone China
Member of the Food & Beverage Council

Michael Richard is the Business Development Manager at Danone Group in China, a global food & beverage company with market leadership in dairy products & bottled water. Based in Shanghai, Mr. Richard has extensive experience in the market approach of China, advanced collaboration with major retailers, food products and distribution networks development and retail marketing specialist. Additionally, Mr. Richard has been the first to carry out advanced consumer research to study local food consumers'behaviors and have helped global and local retailers to reshape their offer towards fast changing consumers. He has also the unique experience of having worked in both WOFE and Chinese State-owned companies of more than 5,000 employees. He offers a unique vision and advice on how to conduct business in China in the future avoiding pitfalls and leveraging the potential. (This is me - Update Profile)


Employment History
2002 - present Business Development Manager
Danone China

GLG Study Groups with Michael Richard(?)

Study Group Name Members
Milk Retailers 14

GLG NewsSM Analyses by Michael Richard(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Dairy China: Raw milk price to cool down, but other threats may put pressure on profit for food producers | 05-02-2008
Analysis of: China Milk price increase gets nod | www.chinadaily.com.cn
Author: Michael Richard, Business Development Manager, Danone China

- Media have focused a lot on inflation due to raw material cost increase - But other key areas such as new regulations in food industry may impact on cost and profit to the benefit of international players

Safety fights | 08-17-2007
Analysis of: Toy Recall Shows Challenge China Poses to Partners | online.wsj.com
Author: Michael Richard, Business Development Manager, Danone China

1. Quality issues are not new in China, what is new is that countries are using those as "technical trade barriers". 2. What is changing also is that China is making now more complex or health-sensitive products and is not experienced to do it

Reshaping China modern trade | 03-02-2007
Analysis of: Wal-Mart takes another China step | www.rte.ie
Author: Michael Richard, Business Development Manager, Danone China

1. An important step in the modern trade consolidation, however Walmart still have to prove its capability in the China Market2. Suppliers may have to adapt to a new retail environment with Walmart, Carrefour and Tesco competing on a new level

GLG InstituteSM Seminars with Michael Richard(?)

 
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