Michael Higgins

Michael Higgins is a Managing Partner at Gen Outdoor Media Intelligence, the UK's fastest growing out-of-home planning and buying specialist agency. He is responsible for new business development, and he has introduced a new and revolutionary business model of direct client appointment to the outdoor advertising industry. Previously, he was CEO at Outdoor Services Limited, an outdoor advertising consultancy advising on all types of billboard, transit and street furniture activities. Previously, he held positions as the CEO at Van Wagner UK, as executive director at Clear Channel, as sales and marketing director at Avenir Havas Media, as the international sales & marketing director at Avenir and as sales director at More O'Ferrall Adshel. He has been responsible for the introduction of some of the best known products currently available in the outdoor medium and for advertising sales teams each generating £100's millions annually for 15 years. (This is me - Update Profile)