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Michael Higgins

Managing Partner
Gen Outdoor Media Intelligence
Member of the Media Council

Michael Higgins is a Managing Partner at Gen Outdoor Media Intelligence, the UK's fastest growing out-of-home planning and buying specialist agency. He is responsible for new business development, and he has introduced a new and revolutionary business model of direct client appointment to the outdoor advertising industry. Previously, he was CEO at Outdoor Services Limited, an outdoor advertising consultancy advising on all types of billboard, transit and street furniture activities. Previously, he held positions as the CEO at Van Wagner UK, as executive director at Clear Channel, as sales and marketing director at Avenir Havas Media, as the international sales & marketing director at Avenir and as sales director at More O'Ferrall Adshel. He has been responsible for the introduction of some of the best known products currently available in the outdoor medium and for advertising sales teams each generating £100's millions annually for 15 years. (This is me - Update Profile)


Employment History
2005 - present Managing Partner
Gen Outdoor Media Intelligence
2002 - present Consultant
Encore Associates, Inc.
2000 - 2005 C.E.O.
Outdoor Services Limited
1999 - 2000 C.E.O.
Van Wagner
1995 - 1999 Executive Director
Clear Channel Communications, Inc.
1992 - 1995 Sales & Marketing Director
Avenir Havas Media
1984 - 1992 Sales Director
More O'Ferrall Adshel

GLG NewsSM Analyses by Michael Higgins(?)

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Michael Higgins has not published any public GLG News analyses.
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GLG InstituteSM Seminars with Michael Higgins(?)

 
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