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Michael Bonfils, President and Worldwide Director, SEM International

Michael Bonfils

President and Worldwide Director, SEM International

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Media Council

Council Member Biography

Michael Bonfils is the President of International Media Management known for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers and agencies on Google, Yahoo, Bing, Baidu, Yandex as well as other online portals and social media network firms (e.g. Facebook, Twitter and Myspace). SEMI and WC operates in North America, Asia, and Europe with offices in the US, UK, China, Japan and Russia. Mr. Bonfils has done both speaking and writing on internet marketing technology and trends, having contributed his time to many major national publications and events. In addition to being the founder of a successful contextual advertising agency which he sold in 2004, he has spent the last 13 years at the forefront of helping pioneer the search engine marketing industry, advisor to search engine firms and a board member of a number of non profit organizations in technology and advertising. (This is me - Update Profile)


Employment History

2004 - 2005
VP Communications, AMERICAN MARKETING ASSOCIATION (SOCAL)
2004 - present
President and Worldwide Director, SEM International
2003 - present
Chief Executive Officer, HYPER INTERACTIVE CORPORATION
2001 - 2004
President, TRAFFIC VENDORS LLC
2000 - 2001
Director of Search Strategy, BUSINESS.COM, INC.
1998 - 2000
SVP Operations, HouseHunt.com
1996 - 1998
Director Lead and Relocation Management, Century 21 Corporation
1994 - 1994
Technical Service Manager, Appropriate Technology
1994 - 1996
VP Business Development, Famark Corp
1993 - 1994
Technical Service Manager, Appropriate Technology

GLG NewsSM Analyses by Michael Bonfils(?)

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Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Michael Bonfils, President and Worldwide Director, SEM International

Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis,...

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