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Matthew Levine

Chief Executive Officer
Natural Business News
Member of the Food & Beverage Council

Matthew Levine is currently the President and Chief Executive Officer of Natural Business News, an online publishing and internet news portal, which he founded in 2005. Mr. Levine is a freelance consultant, writer and researcher and a member of EcoSpeakers speaker's bureau and does freelance analysis for Packaged Facts and MINTEL. He has more than 20 years of experience in the natural products and specialty foods industry. His expertise spans most categories, including grocery, vitamins and supplements, frozen and refrigerated foods, general merchandise and body care. He is also knowledgeable on distribution strategies and marketing solutions for these product categories. Previously, he was a Senior Natural Products Expert for SPINS, the world's leading provider of content and consulting services to the natural products industry. He has also worked for Young's Specialty Distributing as a sales representative, servicing food and drug chains and independents as well as creating natural and gourmet product sets for supermarkets. (This is me - Update Profile)


Employment History
2005 - present Chief Executive Officer
Natural Business News
2000 - 2001 Health & Wellness Columnist
Fidget.com
1998 - 2005 Senior Natural Products Expert
Spins
1996 - 1998 Natural Products Account Manager
STRUBCO
1994 - 1996 Sales Representative
Young's Specialty Distributing
1990 - 1994 Assistant Manager
Buffalo Whole Foods
1987 - 1989 Grocery Buyer
Fountain of Youth

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GLG NewsSM Analyses by Matthew Levine(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Whole Foods Eyes More UK Expansion--While Pittsburgh and Marin County Say MORE PLEASE | 05-12-2008
Author: Matthew Levine, Chief Executive Officer, Natural Business News

As reported in market research firm IGD's Retail Analysis, Whole Foods is set to sign leases for another London Store in the Canary Wharf area as well as a location in Birmingham.  Manchester is reportedly also on the radar.  Yet here at home as the chain integrates its new Wild Oats stores...

Hain Mastery of Public Relations Over Sales | 05-07-2007
Author: Matthew Levine, Chief Executive Officer, Natural Business News

1)  The Sunday after a strong earnings call for 3q 2007, the PR mastery of Hain Celestial continued in a NY NEWSDAY profile of Irwin Simon.  Simon looked so great in the piece that one doubts it could have been any rosier had the Hain Communications Department written it2)...

Wal Mart's Organic Program-Much Ado About Nothing | 04-19-2007
Analysis of: Organics: A Poor Harvest for Wal-Mart | www.businessweek.com
Author: Matthew Levine, Chief Executive Officer, Natural Business News

While many in the natural and organic products industry were foaming at the mouth with the prospects of doing business with the retail giant, others were skeptical from the start. While a few high volume items, notably organic milk, that appeal to a wide range of consumers were likely additions to...

Vitamin E Sales Continue to Decline. Will Other Antioxidants Follow? | 04-18-2007
Analysis of: Another Supplement Under the Microscope | www.nytimes.com
Author: Matthew Levine, Chief Executive Officer, Natural Business News

The recent report on the danger of antioxidant supplementation may have a powerful impact on sales.  If Vitamin E sales provide any indication the road for supplement makers ahead might be challenging.   

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