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Martin Brill

Martin Brill, Managing Partner, Sweetwater Consulting LLCManaging Partner
Sweetwater Consulting LLC
Member of the Retail Council

Martin Brill is the Managing Partner of Sweetwater Consulting LLC, an apparel consulting firm focused on developing new brand strategies and global growth opportunities for specialty retailers, where he is working since April 2000. Mr. Brill has more than 30 years of retail, wholesale and direct marketing experience and has developed an extensive professional network with upper management at leading multi-channel retailers and apparel manufacturers. Previously, he worked as a Senior Executive and Chief Merchant for the J. Crew Group, Levi Strauss, Warnaco, Hanover Direct and the Jones Apparel Group. He conducts extensive research on the department store sector, big box discount stores, luxury players, off-price retailers and major specialty store brands including Abercrombie & Fitch, Aeropostale, J.Crew, Pac-Sun, Urban Outfitters, American Eagle, Guess, Coach, Claire's, Victoria's Secret, Charlotte Russe, Forever 21, Zumiez, Lululemon, Chico's, Tween Brands, H&M, Gap, and Gymboree. (This is me - Update Profile)


Employment History
2000 - present Managing Partner
Sweetwater Consulting LLC
1997 - 2000 General Manager of U.S.
Moda One to One
1993 - 1997 President - Tweeds
Hanover Direct
1987 - 1992 President - C&W
J.Crew Group
1982 - 1987 Group President
Jones Apparel Group
1979 - 1982 President
Warnaco/White Stag/Dior Active
1974 - 1979 Eastern Manager
LEVI STRAUSS & CO

GLG NewsSM Analyses by Martin Brill(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Department Stores Must Upgrade Their Total Shopping Experience | 04-21-2008
Analysis of: Department Stores focus on Style | www.courierpostonline.com
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC

The entire department store segment is hurting right now, but those that improve their merchandising strategies , build their store brand though creative marketing and improve the shopping experience for their customers will emerge as market leaders once the economy turns around....

A Few Well Merchandised Specialty Chains Buck The Negative Retail Tide. | 04-17-2008
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC

Discount stores are not the only sector holding up well in what has been described as the worst retail apparel environment in the past twenty years.   Innovative specialty chains that know their customers well are moving forward with fresh assortments and new product categories that speak to their...

Department Stores Are Giving Up Market Share to Discounters and Off-Price Retailers | 03-07-2008
Analysis of: Shares Slump as February Comps Disappoint | www.wwd.com
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC

Middle income consumers are trading down from department stores such as Kohl's,  Bon-Ton and Macy's to off-price retailers and discounters like TJX and Ross Stores, Wal-Mart and Costco.  Missy apparel retailers and brands targeting "boomers" are suffering more than most in this economic...

Sailing In Rough Waters, Old Navy Charts a New Merchandising Course | 01-31-2008
Author: Martin Brill, Managing Partner, Sweetwater Consulting LLC

In moving  from a key item merchandizing strategy to monthly "wardrobe building collections," will Old Navy  alienate of many of its core customers? Does Old Navy have the sourcing and logistics structure in place to execute a fast fashion delivery initiative without severe...

View All GLG News SM Analyses by Martin Brill

GLG InstituteSM Seminars with Martin Brill(?)

 
Martin Brill has not participated in any GLGi Seminars.
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