Martin Brill
Managing Partner, Sweetwater Consulting LLC
Member of the Retail Council
Council Member Biography
Martin Brill is the Managing Partner and Director of Trend Research for Sweetwater Consulting, a position he has held since April 2000. Sweetwater is an apparel industry consulting firm focused on creating new brand concepts for specialty retailers. He has 30 years of wholesale and retail experience as a senior apparel industry executive and has developed an impressive professional network of retail and manufacturing executives, designers and members of the fashion media. He has worked as a senior executive and chief merchant for major apparel firms such as the Jones Apparel Group, J. Crew Group, Warnaco, Hanover Direct, and Levi Strauss. At Sweetwater Consulting, he does extensive research on retail trends and forecasts the short-term outlook for specialty stores, fast-fashion players, department stores, mass merchants, off-price retailers and luxury brands. He travels regularly in the U.S. Europe and Asia to check seasonal store sets, shopper activity and new retail concepts. (This is me - Update Profile)
Employment History
- 2000 - present
- Managing Partner, Sweetwater Consulting LLC
- 1997 - 2000
- General Manager of U.S., Moda One to One
- 1993 - 1997
- President - Tweeds, Hanover Direct
- 1987 - 1992
- President - C&W, J.Crew Group
- 1982 - 1987
- Group President, Jones Apparel Group
- 1979 - 1982
- President, Warnaco/White Stag/Dior Active
- 1974 - 1979
- Eastern Manager, LEVI STRAUSS & CO.
GLG NewsSM Analyses by Martin Brill(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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As Isaac Mizrahi Builds His Design Empire, Liz Claiborne's Slump Continues
October 5, 2009
Martin Brill, Managing Partner, Sweetwater Consulting LLC
Isaac Mizrahi's First Shop | www.wwd.com
Is it possible for Isaac Mizrahi to return the Liz Claiborne NY brand to its former glory, while, at the same time work with QVC to design and hawk a mass appeal apparel line on television; build his own designer level brand (complete with with runway shows during fashion week) and open his firstretail...
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Improved Gross Margin and Lower Costs Trump Same Store Sales For Holiday
September 23, 2009
Martin Brill, Managing Partner, Sweetwater Consulting LLC
Holiday Forecasts See Sales Down, Profits Up | www.wwd.com
Same store apparel sales for holiday 2009 will likely be flat or down but those retailers with improved gross margin and sharply reduced expenses are positioned to win big once consumer confidence returns.Improved product development strategies, sharper merchandising, greater speed to market and well...
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Buyers Remorse at Abercrombie & Fitch?
January 15, 2009
Martin Brill, Managing Partner, Sweetwater Consulting LLC
Abercrombie full-price strategy proving hard - Guardian.co.uk | www.guardian.co.uk
While Investors at Abercrombie & Fitch have sounded the alarm about Chief Executive Michael Jeffries’ stubborn position not to run sales promotions in the midst of the worst retail environment in decades and the brands poor merchandising strategy, have contributed to the company’s disastrous performance...
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Online and Moble Channels Strongly Infuence Brick-And-Mortar Shopping Decisions
October 2, 2008
Martin Brill, Managing Partner, Sweetwater Consulting LLC
Multchannel Consumers Favor Online-To-Store Shopping Experience | www.directmag.com
Multichannel retailers are driving shoppers for apparel, footwear and accessories to their stores after they find what they want online. This trend is so strong, that multiple electonic channels such as mobile and the Internet will influence 40% of retail sales by 2012.
Leading institutions connect with Martin Brill through GLG
GLG Study Groups with Martin Brill(?)
| Study Group Name | No. Members |
|---|---|
| Direct Mail Marketing Experts | 472 |
| Direct Mail Marketing Experts (North America) | 433 |
| Warehouse Club Experts | 250 |
| Women's Apparel Experts: Retail Consultants | 38 |
GLG Live Meetings with Martin Brill(?)
Recent Seminars
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January 12, 2006 | New York
GLGi: Multi-Channel Retail Overview