Mr. Martin Brill
Managing Partner, Sweetwater Consulting LLC
Member of the Retail Council
Council Member Biography
Martin Brill is the managing partner of Sweetwater Consulting LLC, an apparel industry consultancy he co-founded nine years ago. At Sweetwater, Martin works to create long-term merchandsing and brand positioning strategies for multichannel retailers and apparel manufacturers. Martin has 30 years experience as a senior apparel executive in retail, direct marketing and manufacturing and has a professional network of leading retail and wholesale executives. He has worked as a group president for major apparel firms such as Jones Apparel Group, J. Crew Group, Warnaco, Hanover Direct, Moda One to One and Levi Strauss. Martin researches and analyzes apparel retail trends and forecasts the short and long-term outlook for specialty retailers, fast-fashion players, department stores, mass merchants, off-price retailers and luxury brands. He travels regularly in the U.S., Europe and Asia to gain perspective on retail trends and consumer response to seasonal assortments and new retail concepts. (This is me - Update Profile)
Employment History
- 2000 - Unspecified
- Managing Partner, Sweetwater Consulting LLC
- 1997 - 2000
- General Manager of U.S., Moda One to One
- 1993 - 1997
- President - Tweeds, Hanover Direct
- 1987 - 1992
- President - C&W, J.Crew Group
- 1982 - 1987
- Group President, Jones Apparel Group
- 1979 - 1982
- President, Warnaco/White Stag/Dior Active
- 1974 - 1979
- Eastern Manager, LEVI STRAUSS & CO.
GLG NewsSM Analyses by Martin Brill(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Liz Claiborne Adds Licensing To Updated Business Model
November 20, 2009
Liz Claiborne Reports $90 Million in Qurater | www.wwd.com
The immediate benefit of licensing the Liz Claiborne and Claiborne men's to J C Penny - and LCNY to QVC signal's a broader strategic play ahead for Liz Claiborne Inc.Celebrity designer Isaac Mizrahi's failed attempt to revitalize the fortunes of the brand at major department stores like Macy's, forced the company to make a decision that will have long term strategic implications for the company.
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As Isaac Mizrahi Builds His Design Empire, Liz Claiborne's Slump Continues
October 5, 2009
Isaac Mizrahi's First Shop | www.wwd.com
Is it possible for Isaac Mizrahi to return the Liz Claiborne NY brand to its former glory, while, at the same time work with QVC to design and hawk a mass appeal apparel line on television; build his own designer level brand (complete with with runway shows during fashion week) and open his first retail shop on New York's fashionable East Side?Liz Claiborne's CEO Bill McComb bet the farm that Isaac Misrahi would turn the brand around, but hasn't the celebrity designer spread himself too thin?
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Improved Gross Margin and Lower Costs Trump Same Store Sales For Holiday
September 23, 2009
Holiday Forecasts See Sales Down, Profits Up | www.wwd.com
Same store apparel sales for holiday 2009 will likely be flat or down but those retailers with improved gross margin and sharply reduced expenses are positioned to win big once consumer confidence returns.Improved product development strategies, sharper merchandising, greater speed to market and well managed inventory levels are the keys to greater gross margin in what will likely be another highly promotional holiday retail environment.
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Buyers Remorse at Abercrombie & Fitch?
January 15, 2009
Abercrombie full-price strategy proving hard - Guardian.co.uk | www.guardian.co.uk
While Investors at Abercrombie & Fitch have sounded the alarm about Chief Executive Michael Jeffries’ stubborn position not to run sales promotions in the midst of the worst retail environment in decades and the brands poor merchandising strategy, have contributed to the company’s disastrous performance in 2008. The recent extension of Jeffries employment contract as CEO of the company for another five years has industry experts and stockholders scratching their heads in disbelief.
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Online and Moble Channels Strongly Infuence Brick-And-Mortar Shopping Decisions
October 2, 2008
Multchannel Consumers Favor Online-To-Store Shopping Experience | www.directmag.com
Multichannel retailers are driving shoppers for apparel, footwear and accessories to their stores after they find what they want online. This trend is so strong, that multiple electonic channels such as mobile and the Internet will influence 40% of retail sales by 2012.
Leading institutions connect with Martin Brill through GLG
GLG Study Groups with Martin Brill(?)
| Study Group Name | No. Members |
|---|---|
| Direct Mail Marketing Experts | 473 |
| Direct Mail Marketing Experts (North America) | 434 |
| Online Retail Experts | 326 |
| Warehouse Club Experts | 253 |
| Warehouse Club Retail Experts | 142 |
GLG Live Meetings with Martin Brill(?)
Recent Seminars
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January 12, 2006 | Midtown
GLGi: Multi-Channel Retail Overview