Martin Brill
Managing PartnerSweetwater Consulting LLC
Martin Brill is the Managing Partner of Sweetwater Consulting LLC, an apparel consulting firm focused on developing new brand strategies and global growth opportunities for specialty retailers, where he is working since April 2000. Mr. Brill has more than 30 years of retail, wholesale and direct marketing experience and has developed an extensive professional network with upper management at leading multi-channel retailers and apparel manufacturers. Previously, he worked as a Senior Executive and Chief Merchant for the J. Crew Group, Levi Strauss, Warnaco, Hanover Direct and the Jones Apparel Group. He conducts extensive research on the department store sector, big box discount stores, luxury players, off-price retailers and major specialty store brands including Abercrombie & Fitch, Aeropostale, J.Crew, Pac-Sun, Urban Outfitters, American Eagle, Guess, Coach, Claire's, Victoria's Secret, Charlotte Russe, Forever 21, Zumiez, Lululemon, Chico's, Tween Brands, H&M, Gap, and Gymboree. (This is me - Update Profile)
| 2000 - present | Managing Partner Sweetwater Consulting LLC |
|---|---|
| 1997 - 2000 | General Manager of U.S. Moda One to One |
| 1993 - 1997 | President - Tweeds Hanover Direct |
| 1987 - 1992 | President - C&W J.Crew Group |
| 1982 - 1987 | Group President Jones Apparel Group |
| 1979 - 1982 | President Warnaco/White Stag/Dior Active |
| 1974 - 1979 | Eastern Manager LEVI STRAUSS & CO |
GLG Study Groups with Martin Brill(?)
| Study Group Name | Members |
|---|---|
| Direct Mail Marketing Experts | 355 |
| Direct Mail Marketing Experts (North America) | 318 |
| Warehouse Club Experts | 202 |
| Women's Apparel Experts: Retail Consultants | 37 |
GLG NewsSM
Analyses by Martin Brill(?)
The entire department store segment is hurting right now, but those that improve their merchandising strategies , build their store brand though creative marketing and improve the shopping experience for their customers will emerge as market leaders once the economy turns around....
Discount stores are not the only sector holding up well in what has been described as the worst retail apparel environment in the past twenty years. Innovative specialty chains that know their customers well are moving forward with fresh assortments and new product categories that speak to their...
Middle income consumers are trading down from department stores such as Kohl's, Bon-Ton and Macy's to off-price retailers and discounters like TJX and Ross Stores, Wal-Mart and Costco. Missy apparel retailers and brands targeting "boomers" are suffering more than most in this economic...
In moving from a key item merchandizing strategy to monthly "wardrobe building collections," will Old Navy alienate of many of its core customers? Does Old Navy have the sourcing and logistics structure in place to execute a fast fashion delivery initiative without severe...
GLG InstituteSM Seminars with Martin Brill(?)
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