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Mark Fendley

Continuous Improvement Manager
BMW Manufacturing Co., LLC
Member of the Automotive Council

Mark Fendley is the Continuous Improvement Manager for BMW AG, in South Carolina. Mr. Fendley has 10 years of executive experience with BMW and more than 20yrs of experience in Asian and European OEM manufacturing, supplier development, and engineering. He has expertise in Tier One supplier technology sourcing, development, and engineering. His prior work includes NISSAN, Mercedes-Benz, JCI, and Ikeda Bussan. He currently leads business transformation and technology development within BMW and BMW Tier One Suppliers. This includes technology assurance, engineering reliability, manufacturing capability, and customer experience. He has direct expertise with Tier One supplier technology sourcing, development, and engineering. He is knowledgeable of automotive electronics, interiors, infotainment, telematics, active/passive safety, alternative fuels,and other content. He understands technology/market trends at a global level for the automotive OEM's. (This is me - Update Profile)


Employment History
1998 - present Continuous Improvement Manager
BMW Manufacturing Co., LLC
1991 - 1998 Project Manager/Vehicle Launch Manager - NISSAN /
Ikeda Bussan / Johnson Controls

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GLG NewsSM Analyses by Mark Fendley(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Although Times are Tough for the Big Three and Automotive Tier One's, Johnson Controls is Positioned Better Than Most | 06-30-2008
Analysis of: AUTO-PARTS FIRMS FACE TROUBLE AS CAR MAKERS RETOOL PRODUCTION | www.aemag.com
Author: Mark Fendley, Continuous Improvement Manager, BMW Manufacturing Co., LLC

With the downturn in US sales volumes and a rapid switch from SUV and light truck to smaller, more fuel efficient cars the Big Three are taking some of the Tier One suppliers down with them. Those that are diversifed in terms of product, geography, and model mix are the most well positioned to ride...

Ibiquity Has Significant Potential That Will Be Realized Through HD Radio | 06-09-2008
Analysis of: Pumping Up the Volume: HD Radio Touts Price Cuts | www.investors.com
Author: Mark Fendley, Continuous Improvement Manager, BMW Manufacturing Co., LLC

The new price point for HD receivers will mean signicantly more volume of units in automotive OEM applications, potentially surpassing one million units installed in OEM applications by early 2009. Unlike Sirius and XM, Ibiqiuty's HD radio is finding an audience in Asia and in Europe. Ibiquity is entering...

Volkswagen Announcement in July Will Be a Bright Spot in an Otherwise Gloomy Automotive Mont | 06-09-2008
Analysis of: Decision on VW plant still on track for July announcement | www.chicagotribune.com
Author: Mark Fendley, Continuous Improvement Manager, BMW Manufacturing Co., LLC

Volkswagen recognizes they have to produce in the US to growth the US market share. The same formula has worked for the other German, Japanese, and Korean transplants. Expect the factory to be flexible enough to produce both Volkswagen and Audi products, since they share platform and powertrain components....

The North American Automotive Industry Is Not a Dot.com Bubble; There is a Growth Strategy | 05-22-2008
Analysis of: Car Makers' Boom Years Now Look Like a Bubble | online.wsj.com
Author: Mark Fendley, Continuous Improvement Manager, BMW Manufacturing Co., LLC

Autmotive OEM's have saturated the US market, and now must ride out the economic downturn. The astute OEM's are right-sizing for the US market,and the wisest among them are using US capacity to support the explosive growth of sales in China, Russia, India, and Brasil. What should emerge are more...

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