Lorne Schmunk

Lorne Schmunk is the Vice President of Merchandising for Electronics and Appliances at RC Willey Home Furnishings, a Berkshire Hathaway Company. R.C. Willey has a retail sales base of US$ 800MM in home furnishings, appliances, flooring, and electronics operating in California, Idaho, Nevada, and Utah. Mr. Schmunk oversees an annual buying budget of US$ 375MM for the electronics and appliance categories. He merchandises for electronic brands such as Sony, Toshiba, Samsung, JVC, Panasonic, Hitachi, LG, Pioneer, Sharp, and Mitsubishi for electronics; Whirlpool/Maytag, GE, Frigidaire, Electrolux, Wolf, Sub Zero, Thermador, Viking, and LG for appliances. He is also a board member of the Electronics Steering Committee for NATM, a 12 member buying consortium with over US$ 2.5 Billion dollars in appliance and electronic retail sales. (This is me - Update Profile)